From start-ups to Fortune 500 companies, we work with brands to grow their revenue.

We craft targeted Remarketing Ads with astounding precision.

Are you tired of seeing the same generic advertisements all over the internet? So are we, which is why our Google Remarketing campaigns utilize targeted ads to accurately reach past visitors and those actively searching for your product or service category on Google.

These targeted advertisements can effectively capture user attention and get your sales rushing in at the speed of light!

As a professional marketing company, we have access to sophisticated tracking tools that can monitor website visitors and create remarketing audiences. We make use of these valuable insights to serve target users who have already shown an interest in your products.

Our team will carefully create audience segments based on their behavior to make sure we aren’t just throwing ads at anyone and everyone. Instead, we cater to specific audience types that are most likely to convert into sales. If you want to branch out further, we can always use our audience-targeting technology to find similar audiences that may also be interested in your offerings.

Remarketing is just one more tool in our arsenal to help drive sales and conversion rates.

Partner with our remarketing strategists to experience a dramatic increase in traffic.

Are you tired of low website traffic and dismal conversion rates? It’s time to kickstart your online presence with our remarketing ads!

By targeting past visitors to your site, we can increase the likelihood that they will revisit your website and potentially make a purchase.

Internet users respond much better to remarketing ads because it ensures the Google ads they are seeing are relevant to their interests and search patterns.

By focusing your Google ads on people who have already shown an interest in your products or services, it reinforces your message and your brand in their minds. By putting targeted ad copy in front of potential customers, it can entice them to click on your site and explore further than last time.

Not only will this boost your overall traffic, but it can also lead to a more engaged audience that has an added curiosity about your company and what you have to offer.

Forget outsourcing to inexperienced third parties. We keep everything In house to ensure a personalized approach.

With over a decade in the marketing industry under our belt, we’ve witnessed both the good and bad of marketing.

You might be surprised to know that so many large marketing companies outsource their marketing services to developing countries. This eliminates their responsibility of giving their clients high-quality Google ads while ensuring they still receive the biggest paycheck.

At First Page, we take a more ethical, personalized approach to all our marketing campaigns. You won’t find generic cookie-cutter strategies here! Instead, we create custom combinations of our digital marketing tactics to fit the unique needs and target audience of every one of our clients.

And since all work is done in-house, we guarantee an intimate and thorough understanding of your brand and customer match.

So why settle for anything less than the perfect customized marketing strategy? Don’t outsource your success – get in touch with First Page.

FAQs

What is a Google Remarketing Campaign?

Have you ever visited a website, left, and then noticed their ads following you around the internet? That’s remarketing in action!

Remarketing campaigns allow a business to target previous visitors on the Google search network, Google display network, and even other websites within the remarketing network.

This creates an opportunity for businesses to show personalized ads and potentially convert those visitors into customers, resulting in higher conversion rates and increased brand awareness.

Google’s remarketing platform allows companies to create lists of website visitors and target them with dynamic or static advertisements across the Google Display Network. So the next time you see a familiar ad following your online shopping spree, chances are it’s thanks to a Google Remarketing campaign.

Remarketing is an incredibly useful facet of the Google ad network, so they are worth considering in any digital marketing plan.

How Can Google Ads Remarketing Help My Business?

Google’s remarketing platform makes it easier than ever for businesses to attract new customers.

growing brand awareness

A strong remarketing strategy allows a business to enhance its brand awareness. The nature of Google remarketing ads is that they reinforce your product’s offerings to web browsers who have already shown interest in your brand.

By reminding them about your product, it helps to keep your brand at the top of their mind, never forgetting about you.

increasing conversions

By creating a remarketing list, you can target different segments of previous visitors and tailor your messaging to appeal to their individual interests. When a business shows ads to users who have already visited your website or interacted with your brand in some way, it increases their chances of re-engaging with your brand and taking it one step further and making a purchase.

How Do I Create a Remarketing Campaign?

Creating your first remarketing campaign can be both an exciting and nerve-wracking experience. We’ve put together a small guide to getting started with remarketing ads.

First things first; you’ll need a Google Ads account and a Google Analytics account linked to your website.

The second step is to set up a remarketing tag on your website so you can track who visited your website.

Once you have your tracking data, you can create a target audience based on the pages they visited or actions they took on your site. Creating intentional remarketing lists can help to segment your audience and narrow down your targeting efforts more efficiently. For example, your remarketing lists could be based on shopping card viewers or page viewers for a particular product category.

The final step is to craft an enticing ad campaign specifically targeting these leads. Just be sure to monitor your website traffic and adjust your strategy as necessary. Remember, the key to successful remarketing is reaching the right audience at the right time with the right message.

What Are Dynamic Google Remarketing Ads?

Dynamic remarketing ads are not like regular search ads. They refer to Google ads that are optimized for each unique user.

Consider this scenario: you own a sneaker business and a potential customer visits your website, checks out Nike Air Max 97s in black and then leaves without making a purchase.

In a dynamic remarketing campaign, you highlight the exact sneaker they saw rather than showing them an advertisement with a generic sneaker and a voucher. Dynamic remarketing does the work for you – it chooses the text, pricing, and image for the advertisement.

Assuming your budget permits it, if your customers buy today, the advertisement text ought to include an alluring offer, such as free delivery or a discount. By adding a personalized touch to remarketing ads, it increases the likelihood that the visitor will return and finish the transaction.

What Types of Google Remarking Ads Are Available to Me?

You have five choices when it comes to creating remarketing campaigns:

Standard

Pre-made ads that are presented on Google Display Network to people that have used your app or website in the past.

Dynamic

Google uses your feed and existing website creatives to personalize the advertisements that are displayed based on the exact product the user was looking at.

Video

This involves presenting video ads to individuals who have interacted with your YouTube clips, or on websites and videos from the Display Network.

Email list remarketing

As the name suggests, email list marketing involves serving advertisements to customer lists of users that are currently logged into Google Search, YouTube, or Gmail.

Google Search Remarketing

This type of Google remarketing ad is dedicated to showing ads to past website visitors using the search network.

How Much Do Remarketing Campaigns Cost?

How much a remarketing ad costs will differ based on five primary factors:

BIDDING STRATEGY

Your bidding strategy is guided by the user activities you decide to focus on (i.e., signups, purchases, and other calls to action). Your bid amount makes a huge difference to cost. That is, how much you choose to spend each day on clicks, actions and impressions.

AUDIENCE TARGETING

It’s up to you to decide how small or large your target audience is, but you must keep in mind that the bigger your audience, the more expensive the campaign will be (due to having more reach).

LANDING PAGE EXPERIENCE

It’s not enough to simply have great Google ads. The corresponding landing page must match and live up to audience expectations, ensuring a positive interaction with your brand.

CLICK-THROUGH RATE (CTR)

Seeing that Google uses a pay-per-click (PPC) model, the CTR will directly affect how much you pay.

CAMPAIGN DURATION

The longer your campaign runs, the longer you have to stretch your money out – or increase your spending.

We craft targeted Remarketing Ads with astounding precision.

Partner with our remarketing strategists to experience a dramatic increase in traffic.

Forget outsourcing to inexperienced third parties. We keep everything In house to ensure a personalized approach.

Google Display Advertising

Google Shopping

Google Ads

Google Ads Remarketing USA