Drive more business reviews with our Google Review Link Generator
When someone has a positive interaction with your business, you want them to share that experience with the world. Why? Because countless other potential customers are reading these reviews before they make a purchase decision.
But if your current approach is to simply ask them if they’d leave a review on your Google Business Profile (to which they’d need to navigate themselves), or you’re even sending the extended - and odd-looking - link to their email, there’s a good chance they’re not following through.
Our easy-to-use Google Review Link Generator creates a unique, neat link that takes them directly to the review input dialogue. This effectively removes the roadblocks that would otherwise be in place and helps increase the reviews being left for your business.
Importance of Google Reviews
Getting reviews on your Google Business Profile is all well and good, but you might be wondering what the actual point of it all is.
There are many good reasons to increase how many reviews you have on Google, including:
Improving your local pack ranking
When customers search Google for your kind of business, there are indeed quite a few SEO-specific factors that go into where you rank in the search results.
For local business searches, the local pack ranking (see below) is positioned above the top search result and only has 3 available spots presented on the results page. As such, being able to get your business into one of these spots - ideally the top spot - can have a fantastic effect on your leads.
A high amount of positive Google Reviews your business effectively will tell Google that your business provides top-notch customer service and is a favored business in the area.
Increases customers’ trust in your business
These days, customers have instant access to more information than ever before. You can use this to your advantage by collecting a lot of positive Google Reviews, so when customers are researching potential businesses, yours stands out above the rest as trustworthy and customer-focused.
This is just as effective if you sell products online, too - if someone is considering purchasing your e-commerce store and Googles the product they’re thinking of buying, you want to make sure there are several positive reviews of that product.
Increase your reach
When people are looking for a new business, they often turn to Google to find out what others have to say. The more reviews you have online, the more likely your brand will be visible to potential customers. By providing potential customers with valuable insights and recommendations, you can significantly boost your chances of being found and chosen.
This will help improve your website’s ranking as well!
How Google Reviews are a great marketing tool
Considering the fantastic effects positive Google Reviews has on your business, they should also make up a highly essential part of your overall digital marketing strategy.
It’s 100% free advertising
By being more vigilant and offering your customers a much more straightforward way to leave their positive Google Review for your business, you’re spending absolutely nothing to increase the spread of word-of-mouth advertising.
Just as importantly, word-of-mouth advertising is widely seen as the most effective marketing across the board (although you definitely don’t want it to be the only part of your marketing strategy!).
Helps with customer engagement
Back-and-forth communication between brands and customers can have a lasting effect on customers and improve retention rates by showing that a brand cares about its customers.
Long story short, effective communication with your customers is a great way of driving repeat business!
Since you can respond to each of the Google Reviews your customers write, it means you’re on your way to building a potentially life-long relationship with each of them.
Grows your reach
It’s all well and good to have a bunch of reviews on your website for visitors to read while they’re there. But that’s just it - if potential customers aren’t on your website, they’re not going to see them!
Having plenty of Google Reviews means substantially opening up your audience reach. Now, anyone can read about how great your business is just by searching Google.
As stated earlier, when people look up your business and/or products online and are presented with an endless amount of fantastic reviews, they’re much more likely to make a purchase.
Whether this means products being sold in your e-commerce store, at your brick-and-mortar store or booking your services, an improvement in conversions means more money in your pocket.
FAQs about Google Reviews & our Link Generator
As a top digital marketing agency in the U.S., our clients always ask us about Google Reviews and the proper management that should go into them.
To help you understand it all (because we know how complicated it can all be), here are some of the more common questions we get asked about Google Reviews and our Google Review Link Generator: