From start-ups to Fortune 500 companies, we work with brands to grow their revenue.

Boost your brand awareness with a stellar Google Shopping Ad campaign.

Our dedicated Google shopping team knows exactly how to enhance your brand awareness and make your business stand out in the sea of competition.

When potential customers search for your product or a similar one, your ad will pop up with a product photo, price, and link to your website – all making it easier for them to choose you over the competition.

And even if they don’t click on your ad right away, it doesn’t mean that your time and effort are wasted! Each time someone sees your ad, they become more familiar with your brand and what you have to offer. The simple fact that they saw your product in the first place will increase brand awareness and make them more likely to buy your product in the future.

When you choose First Page, our team can target potential customers through specific search queries related to your products and increase their chances of finding you. Using Google Shopping Ads is an effective way to put your products in front of the right audience and increase the visibility of your brand.

So what are you waiting for? Get in touch with our Google shopping team and watch your brand awareness skyrocket.

Grow insanely fast with our Google Shopping specialists.

No more sitting around waiting for customers to find you. Instead, let us bring them directly to your virtual doorstep!

First Page has a decade of experience in scaling businesses of all types, and we are ready to do the same for you. We know how to use Google shopping campaigns to their full potential to help your business grow.

Our marketing team can get rid of the friction between browsing and buying. Shopping ads give internet users the push they need to purchase a product. Just think of it; the product, price and direct purchase link are all available at their fingertips, as soon as a search query is made.

Our Google shopping specialists know how to leverage users that are considering buying your product and make them take the plunge to purchase.

When compared to organic content and search ads, Google shopping ads take priority, always sitting pretty at the top of SERPs. With so much visibility, you know you aren’t wasting your money with shopping ads.

Client satisfaction is our top priority.

At First Page, we are all about putting our customers first, because if they’re not happy – we’re not happy.

We have created our very own in-house customer relationship management tool (CRM) so that our valuable clients have 24/7 access to their campaigns with us, including their shopping ads.

Unlike other marketing companies, we never hide information from our clients. On SENTR, you can see all the statistics relating to your ads, so that you can track their progress and see if they are reaching your targets.

We ensure that our customers are always satisfied, so much so, that you don’t have to pay us until you start seeing results! Our Google shopping ads specialists are so confident in our ability that we have developed this policy – and stick to it.

We will work with you to create a campaign strategy that is perfectly tailored to your particular target audience and your products to ensure your shopping ads are effective.

FAQs

What is a Google Shopping Ad?

Have you ever browsed a product on Google, only to find ads for that exact product pop up on the top of your search results? That’s a google shopping campaign in action! These campaigns allow businesses to create their own product ads and have them displayed on Google searches to potential buyers.

In addition to appearing in regular search results, these product shopping ads also appear in the separate “shopping tab” on Google, giving businesses even more visibility.

The platform offers users a selection of retailers to pick when someone uses Google to look for a product. It’s a form of pay-per-click (PPC) advertising, so you only have to pay Google if someone clicks on your ad.

Google shopping is powered by a shopping tab, where users can search for products and filter their options by price, size, color, etc. To appear on this shopping tab, merchants have to set up shopping campaigns and submit their product information through a merchant feed. You may also see products featured on google shopping through Google assistant or google ads.

Google shopping ads are an incredible tool for e-commerce businesses looking to reach customers and facilitate them making a purchase that matches their search query.

How Do Google Shopping Ads Work to Help My Business?

As a business owner with an online store, it’s important to have a strong online presence. And what better way to increase visibility than by utilizing Google Shopping Ads?

Whether you choose to go with a standard shopping campaign or opt for the more advanced smart shopping campaigns, these ads allow your products to pop up in online searches, giving potential customers easy access to your offerings. Google shopping ads are an effective way to increase the visibility of your brand and reach larger audiences.

Plus, through the use of ad extensions and unique targeting options, shoppers are more likely to see products that are relevant to them, ultimately leading to higher conversion rates and increased sales for your business.

However, setting up and optimizing these campaigns can also be quite tricky and time-consuming, which is why we recommend getting the help of professionals like First Page.

How Do I Set Up a Google Shopping Ads Campaign?

Setting up a Google Shopping campaign may feel like a daunting task, but we’ve put together a guide to the essential steps of executing your first shopping campaign.

The first step is to make sure you have a Google Merchant Center account – this is different to an ordinary Google ads account. The merchant center is where your product information will be stored and managed.

Next, log in to your AdWords account and create a new “Shopping” campaign. Select your country, language, and target location for the campaign.

You then want to connect your Google Merchant Center account to your new shopping campaign by selecting the appropriate option under “shopping settings.”

The final step is to set your campaign budget and bid strategy before launching your first shopping ads! And voila – you’re on your way to success with Google Shopping campaigns.

Just remember to constantly monitor and optimize your campaigns for maximum effectiveness because what’s working today might not work tomorrow.

What's the Difference Between Google Shopping Campaigns and Regular Google Ads?

When it comes to online advertising, it can be hard to distinguish between all the options Google has to offer.

Two popular options are Google Shopping Campaigns and regular Google Search Ads. Both require a Google Ads dashboard and account and appear as an outcome of Google search results – but there are key differences between the two.

While regular search ads allow you to choose specific keywords that trigger your ad, shopping ads use products from your Merchant Center account and their associated data such as product images and prices to determine when to show your ad. You also have more control over targeting and bidding with regular search ads, while shopping campaigns rely on automatically generated groups based on product attributes.

Finally, regular search ads can utilize features like audience targeting and Google Analytics integration, which isn’t available with shopping campaigns.

Both options offer unique advantages for online retailers, so it’s worth experimenting with both to see what works best for your business.

How Much Do Google Shopping Ads Cost?

Your ad spend for Google shopping ads will vary based on several factors. The amount you spend on a shopping ad will ultimately depend on the type of product you are selling, your marketing budget, campaign duration and business stage.

Products that often rely on visuals as the main selling point may benefit more from shopping ads than others, considering shopping ads always include a corresponding product image.

A less well-known company might need to spend more on shopping ads to a huge change because their brand awareness might be lower than others. But remember, shopping ads is a PPC advertising method, so you won’t pay Google until someone clicks.

How Does Bidding Work For Google Shopping Campaigns?

When setting up a Google Shopping campaign, you have the option to manually set bids for each product or opt for smart bidding. To maximize efficiency, you can also form product groups from your inventory to quickly select multiple items you want to place a bid on.

Manual bidding allows you to set specific bids for certain products, giving you more control over your budget and targeting.

Smart bidding, on the other hand, uses algorithms to automatically adjust bids based on real-time metrics like conversion rates and competition level.

So when a user searches for a particular term, Google will consider both your bid and the expected performance of your ad to determine its placement on the page.

Smart bidding can save time and potentially optimize your campaign’s performance, whereas manual bidding lets you take the reins. It’s up to you to decide which bidding strategy works best for your campaigns.