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Instagram ads

When you’re not running Instagram ads, you’re missing out on sales and losing market share

Instagram ads

The massive reach and highly engaged audience that Instagram offers makes it an absolute goldmine for advertisers, and there are very few alternative channels online that deliver results at its level. So if you’re using digital marketing for your business but currently don’t include Instagram ads as part of your strategy, you’re losing out against your competitors on both sales and market share.

Although it may have started out like it, the Instagram app is most definitely not just a platform for travel and food brands anymore. It is now an advertising powerhouse that attracts brands across a multitude of industries, and with fantastic success.

Here are some of the stand-out statistics you need to be aware of:

  • There are now more than 2 billion businesses using Instagram advertising
  • 81% of Instagram users utilise the social network to conduct research about products and services
  • 90% of users actively follow a minimum of one brand
  • There are 200 million users on Instagram that look at one or more brand profiles every day
  • Of all Instagram users, 50% become more interested in a brand after seeing one of its ads within the platform

Over the last while, Instagram has realized its potential as a marketing medium and as such has been continually releasing features focusing on business. These features are designed to help businesses that are keen to include Instagram ads as part of their digital marketing efforts, and have effectively transformed it from a social platform based around sharing foodie and ‘from where you’d rather be’ photos to one that excels at helping brands from all industries connect with their desired target audience effectively and supercharge their sales.

Instagram Logo

Creating Instagram ads that generate a ROI of 15x is our bread and butter

Instagram Logo

When you partner with First Page Digital, you can bet your Instagram advertising campaign is going to see stellar success. Because at First Page, we have an almost unhealthy obsession with getting the most exceptional results for our digital marketing clients, and Instagram ads are no different.

We have an epic amount of experience working with clients in all kinds of industries with all kinds of goals to achieve exceptional outcomes. And through this amassed experience, we’ve built up a solid reputation for excellence due to the sheer amount of knowledge we’ve got in Instagram advertising.

From small businesses selling products to multinationals that deal in services, our team knows exactly what it takes to create a fully bespoke Instagram ad strategy to suit. Your dedicated ads manager will plan and execute a campaign using video ads, image carousel ads, Instagram stories or any other format required to ensure you see the best possible ROI.

And because we’re backed by such an extensive amount of knowledge and expertise running Instagram ads for our clients, we’re able to help you no matter what size budget you have to work with. We’ll take your brand awareness, sales figures, lead generation or any other goal you want to meet and blow it out of the water.

So if you’re ready to take the next step towards campaign success with Instagram ads, click on the button directly below.

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Instagram Ads FAQ

Imagery-focused and attention-grabbing, Instagram ads are shown in various locations across the Instagram platform including the Instagram Feed, in Stories and also Explore. There is an ad format suitable for any business needs such as Stories ads, carousel ads and video ads – just to name a few – and each serves its own purpose depending on what goals are looking to be achieved.

Due to such a high number of active monthly users (over 1 billion), Instagram advertising can be a highly effective way for brands to see great results. Due to their highly visual nature, utilising Instagram ads offers a unique way to communicate a brand’s personality to its target audience and continue telling the brand’s story through quality Instagram posts and ads collaboratively. Provided it is done well, this storytelling will then drive more traffic to a brand’s profile and encourage visitors to take a particular action (or simply for brand awareness purposes).

Aside from the fact that it’s one of the top social platforms according to monthly active user numbers, Instagram ads are an incredibly effective way of marketing because of just how engaged its users are against most other networks. In fact, users spend on average 30 minutes scrolling through their feeds and a very significant 81% use the Instagram app to search for products and services.

And when you’re creating Instagram ads and setting up your campaign in the ads manager, you can get incredibly precise in terms of who you want to see your advertising. This of course means you’re minimizing wastage (showing your Instagram ads to the wrong people) and maximizing your ROI at the same time.

But to ensure you see the very best results for your Instagram ad campaign, it’s essential to know exactly what you’re doing – otherwise you’re basically throwing your money down the toilet. If you’re not fully across how to get the job done well, we’re here to help. Because at First Page Digital, our team of Instagram ad specialists have helped countless businesses just like yours see fantastic outcomes, and we’ll do exactly the same for you. Don’t let your competitors get ahead of you in the online marketing game – speak with us and we’ll go above and beyond to make sure your brand stands out from the pack and leaves your competition in the dust.

Just like Facebook ads, there are plenty of different ad formats that Instagram provides its advertisers, allowing for a multi-pronged approach to your Instagram strategy. These include:

  • Photo ads: These are the most basic type of Instagram ads and are a single image with accompanying ad copy that can come in either square or landscape shape and are best paired with relevant hashtags. Ideal for particular campaign goals such as awareness, brand and post engagement, lead generation , traffic and conversions.
  • Video ads: As the name suggests, this format involves creating videos of up to 60 seconds. Perfect for showing particular features of your product(s) or demonstrating how it works, a video ad is ideal to drive website traffic and promote engagement.
  • Collection ads: If you’re specifically looking for sales, collection ads are what you need. You’re able to include a variety of products in the one ad, where your audience is able to buy directly from the ad.
  • Carousel ads: Instead of a single image, choose up to 10 images/videos and have them all displayed in the one Instagram ad, where users swipe left and right to check out each of them. These are great for how-to guides and multi-pieced ads that include several creatives for your audience to search through. Carousel ads help with awareness and engagement.
  • Instagram Stories ads: Considering half a billion people use Instagram Stories each day, it’s clear why you need to run some ads on there, right? Video views are the goal here, and as such it’s up to you to create highly engaging content that grabs attention – and holds it. You can even include a swipe-up call to action button that drives traffic to your website directly.
  • Reels: These video promos will be displayed throughout the Reels content ecosystem such as the Reels tab and Reels Explore, and are fantastic for spreading awareness of your brand. Pro-tip – If you’re interested in promoting Reels (existing or new) as Instagram advertising but don’t actually want to upload them to your Insta page, you’re actually able to do this through Facebook ads manager.

There are so many different ways in which a business can utilise one or more of the ad types that are available with Instagram advertising. The type you choose will come down to what your marketing objective is as well as how much you’re looking to spend in production (e.g. making video is more expensive than imagery).

If you’re a little confused as to which formats will work best for your needs, it’s time to get in touch with the First Page Digital team who can assist with everything from strategy development to creating your Instagram ads, campaign management and optimization.

Because of its ability to target particular audience segments so effectively, Instagram advertising can be very beneficial to businesses of all shapes and sizes. For example, you can create Instagram ads which are only shown to an audience within a certain country, state, county, or zip code via location-based targeting. This is absolutely perfect for any business that wants to reach potential buyers in their local area and, provided it’s executed correctly, will result in substantially more sales.

But the targeting options don’t stop there. Your ad campaigns can be targeted to audiences based on a number of different demographic parameters including – but not limited to – their gender, age and language. This means you’re speaking to audiences that align ideally with the buyer personas you have created for your brand.

Further to these, you’re also able to take advantage of an Instagram advertising targeting feature which lets you run Instagram ads to users who have shown interest in businesses that are similar to your own through interest-based targeting.

And then there’s behaviour targeting, which gives you the power to reach custom audiences which, for example, have bought products or services similar to what you offer or have particular traits regarding their device usage.

With all of the different advertising formats available (a carousel ad, story ads, promoted post content, etc.) and the incredible targeting options, you can understand that Instagram ads work brilliantly, no matter the campaign objective.

Similar to all other kinds of social media marketing such as Facebook ads and the like, Instagram advertising costs depend on a variety of different factors.

For example, the ad placements you decide to go with are going to have an effect on your daily budget. Also, the ad objective will make a difference too; a major awareness campaign running for weeks will require a substantially higher budget than a lead generation-based one with a hyper-focused audience where you run ads for a day.

It’s important that before you create your first Instagram ad, you have a firm understanding of what your campaign goals are and roughly what your daily or lifetime budget will be. Once you have that, you can then determine the ad sets (using Facebook ads manager) you’ll utilize to push you toward your goals. Instagram Story ads? A standard Instagram post? The Instagram ad formats you choose will make a huge impact on your campaign’s success, so choose carefully.

After these steps (and all of the others involved), it’s imperative that once live you undertake campaign budget optimization so you see the highest ROI possible in the end.

The bottom line is that Instagram can accommodate budgets of any size, but to ensure you get the most bang for your buck you need to be fully across how to use it as an advertising platform.

If you’re not confident, First Page Digital can take care of the entire process for you so you can focus on the more important parts of your business – and prepare for the upcoming influx of sales and leads!

Setting things up to become an advertiser on Instagram is relatively straightforward. First, you’ll need to connect your Instagram account with your Facebook page. Once you’ve done that, it’s time to navigate to your Business Manager dashboard (or Facebook ads manager if you prefer) where you can determine the way you want to approach things, setting the goals and objectives you want your ad sets to achieve.

Next, it’s time to work on who you want to actually see your ads through effective targeting. Most likely, you already have conducted plenty of research into your audience segments before. If not, consider reviewing competitor pages, their ad format choices, and the average demographics of who’s engaging with their ad campaign efforts (loves/shares/comments). Audience parameters you can use include demographics (age, gender, etc.) as well as location, interests and behaviour.

You’ll also need to determine how much you’re willing to spend on Instagram advertising costs. Your ad spend is going to directly correlate with factors such as goals, length of campaign, ad set and more.

It’s then time to create ads. Use compelling ad copy in combination with attention-grabbing imagery or video and audio (where applicable). An effective ad set will be able to engage its audience within just a couple of seconds, because if it doesn’t they’ll just keep scrolling through their Instagram feed. Long story short, if you want more video views, post engagements, or clicks, your Instagram ad performance relies on you piquing their interest immediately.

If you want to, you can even use your existing posts as ads; simply tap create promotion when you’re on the post and follow the prompts.

But when you’ve set the ad campaign live, you’re only just getting started! It’s vital that you keep a close eye on its progress, and one key piece of this process is the Facebook pixel. Adding this as code to your site enables you to track visitors that are coming through that have viewed one or more of your Instagram ads and then visited your site, which will provide you with priceless insights and consumer behaviour data you can use to better optimize future campaigns.

You’re probably aware that Facebook are in fact Instagram partners. Or, more truthfully, Instagram are Facebook (now Meta) partners, because Facebook bought Insta back in 2012 and brought it under the FB banner. And because all of the advertising that’s done across both platforms is set up and executed through Facebook ads manager, it may be a little convoluted as to which you should go with.

The best way to determine whether you should be running an Instagram or Facebook ad campaign is to consider what outcomes you’re looking to achieve. You may even think about using both.

Your Facebook page might be an ideal place to advertise to a niche audience, while using your Instagram account for creating ads targeted at a wide-reaching younger demographic might be much more effective.

And within the Instagram app, for example, you can now set up event promotion which will show you app event responses so you know how much interest is being generated. You’re even able to use existing Instagram posts that have performed well engagement-wise and turn them into ads. You might also use an existing post and add a compelling call to action, then add it to a series of lead ads.

At the end of the day, Instagram is very similar to Facebook in that it offers such a huge variety of options in terms of targeting and ad formats. From the highly effective Instagram Story ad to carousel, video and more, you’re truly spoiled for choice. However, if you’re looking for a more visually-centric campaign that’s aimed at a younger audience, Instagram is the better option.

More than a billion users monthly and consistently in the top few app installs every year makes Instagram advertising a must-do for any brand that is interested in substantially increasing their awareness, share of voice, leads, sales… the list goes on.

The user generated content on Instagram is some of the most-viewed on the planet, and means users are incredibly engaged while using the platform. As such, using native Insta ads gives you the opportunity to get through to your audience like never before.