Search Engine Marketing (SEM) Agency USA

From start-ups to Fortune 500 companies, we work with brands to grow their revenue.

Experience a sales frenzy with our irresistible ads.

Our search advertising team is the cream of the crop, and it’s not just because we have years of experience in Google ads (formerly Google AdWords) and other forms of paid advertising.

It’s because we know how to get you the results you want. First Page has gotten our happy customers over $2 billion in sales – so you know we practice what we preach!

We understand the ins and outs of PPC advertising and how the ad auction works, and are always on top of the latest developments in the industry.

Our search engine marketing (SEM) team will help you get your ad shown on search engine results pages (SERPs) so that everyone can see how awesome your products or services are. offer. Let’s face it; what good is having an amazing product if no one knows about it?

Our tactics will raise brand awareness and increase website traffic, leading to more conversions and ultimately, more sales for you.

Don’t get left behind in an increasingly competitive market. Experience some exceptional sales with our Google ads specialists.

While other companies outsource to third parties, we've got everything you need for success.

Search engine marketing is not a quick process, which is why so many agencies these days outsource to developing countries, to exploit cheap labor and avoid doing the hard yards themselves.

But why take the risk of outsourcing when the success of your business is at stake? At First Page, we pride ourselves on our self-sufficiency. Instead of outsourcing SEM services to third-party companies, we handle everything in-house – ensuring a consistent strategy throughout.

When you partner with us, you get the full package – exceptional service and capable experts working together towards your success.

We have everything you need for success in organic search or Google ads. Our team will ensure your website content is highly relevant, drawing in traffic from organic search results and boosting your rankings.

But don’t just take our word for it. First Page has won countless awards for our SEO efforts, including ‘SEO Strategy of the Year’ at The Drum Awards and ‘Best in Search’ in 2018.

Let us handle it all in-house and watch your website rankings soar.

Perfectly curated SEM strategies to suit your needs.

First Page is all about putting our customers first.

Our dedicated team will delve into your business objectives, target audience, and Google trends to design an online marketing strategy tailored to your unique needs.

As a leading digital marketing agency, First Page has access to the best SEM tools to maximize success for our clients.

In addition to our own resources, we will use the Google ads keyword planner to conduct keyword research and find out which keywords work to attract your target audience. And if you choose to run paid listings with us, we will guide you through the entire bidding process to ensure you get bang for your buck.

Our search engine marketing specialists will effortlessly incorporate the right keywords into your content to make your audience choose you. We always ensure our customers get the attention they deserve, and we pride ourselves on our communication. We are always available for a chat about your campaign, or you can even refer to our exclusive customer relationship management (CRM) tool, SENTR to see your progress.

Say goodbye to guesswork and aimless spending, and say hello to search engine marketing that yields real results.

FAQs

What is Search Engine Marketing (SEM)?

Search engine marketing (SEM) focuses on increasing a website’s exposure in search engine results pages (SERPs).

This can be accomplished through purchased listings, which show up at the top of the SERP, or through SEO, which tries to raise a website’s position through on-page and off-page strategies.

The objective of both SEO and PPC ads is to raise a website’s exposure on SERPs to drive more visitors and ultimately convert more leads into sales.

By driving more visitors to your website, SEM allows you to boost the visibility of your brand on SERPs which can increase lead generation and traffic.

SEM is a powerful and affordable digital marketing strategy that can help ensure that your products or services are seen by potential visitors who are likely to become paying customers.

What Are the Differences Between SEM and SEO?

Although they sound similar, it’s important to know how to distinguish the differences between SEO and SEM as a whole.

Speed

SEM includes both paid advertising and SEO, which requires robust keyword research before adding the target keywords to the content. SEO also takes a lot longer to see results than a paid search campaign.

PRICE

While SEO is, in principle, a cost-free SEM strategy because you don’t pay for clicks, it will be labor-intensive to carry out the keyword research necessary for a successful SEO strategy.

AUDIENCE TARGETING

A paid ad campaign allows automatic audience targeting in the ads manager which can save you from some of the important decision-making.

With SEO, more time will be spent on keyword research to make sure the content you make is relevant to the characteristics and search intent of your chosen audience.

How Do You Run an SEM Campaign?

The processes involved in an SEM campaign vary between SEO and PPC ads.

If you opt for SEO, you need to conduct research to find keywords that are most likely to attract and convert your target audience. On the other hand, keyword bidding is a vital part of a PPC campaign to help secure your ranking in SERPs.

Once you have incorporated your selected keywords, make sure you create relevant content that compels your readers to explore your page instead of other sites.

Your website should be aesthetically appealing and simple to navigate. The objective is to make it as simple as possible to progress through the sales funnel and make a purchase.

To ensure that your brand is associated with a consistent message, all of your PPC advertisements should match your website. This will strengthen your brand identity and help customers remember your business by reinforcing your message.

Lastly, you need to track the success of your ads or SEO strategy to ensure you are hitting your targets.

How Do the Google Ad Auctions Work?

When a person searches on Google, an auction takes place to choose which advertisements will appear on the results page and earn the highest Google ad rank.

During the first stage of the auction, advertisers bid on specific keywords – with the amount dependent on search volume, cost per click and other factors.

You can join the PPC advertiser pool by informing Google of the maximum bid you’re willing to make for a click on particular search terms.

The advertiser pool will be consulted by Google’s algorithm to identify potential contenders for the ad auction whenever someone uses Google to perform a search that is linked to your keyword. The winner is then selected by the algorithm using a variety of factors, not just the highest bid.

If a user’s search query matches a particular keyword you’ve made a bid on, your landing page or ad will ideally appear at the top of SERPs. However, at the end of the day, Google determines which advertiser appears at the top. Rather than automatically prioritizing the highest bidder, the quality score makes a big difference to a website’s ranking.

How Much Does it Cost to Run an SEM Campaign?

There is no set cost to an SEM campaign because it would be customized to your company’s goals, the duration of the campaign, and your advertising budget.

The cost of an SEM campaign depends on the main factors of your company’s goals, the duration of the campaign, and your marketing budget.

You first need to decide between running a PPC or SEO campaign, taking into account their benefits and drawbacks as well as cost. For instance, if you decide on a PPC ad, your budget will change depending on the keywords you wish to rank for and their corresponding cost per click.

The price will also differ depending on your search marketing agency because every business has different charges. You should avoid choosing the cheapest agency because it often reflects a lack of experience or quality.

Many marketing firms will take quick and simple shortcuts to artificially raise rankings which will only harm your company.

You want to pick a respected business with a successful track record like First Page.

Can I Do Search Engine Marketing By Myself?

You definitely can, but considering the amount of work that goes into an SEM campaign, we recommend using a professional agency.

Choosing between SEO and paid search projects is just the first of many crucial considerations when developing a search engine marketing campaign.

Why not delegate the work to First Page’s experts and relieve some of that pressure? Our staff has years of industry experience and is fully aware of the best practices for successful SEM campaigns.

We will not only find the most relevant keywords for your audience, but we also know how to find negative keywords that are not worth targeting or bidding for.

We can make your fantasies come true and have your page ranking higher than ever before on search engines.