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Why does the subject line matter so much?
Why does the subject line matter so much?
In a world saturated with emails coming from all kinds of brands, you need to make sure you’re cutting through the clutter, and the email subject line is your opportunity to do just that.
Captivating subject lines are vital when you’re looking to maximise open rates and see better outcomes overall. Because when your subscribers are quickly scanning over the umpteen emails in their inbox, yours needs to stick out and make them want to find out more.
But how exactly can you create the ideal subject line when building your digital marketing campaigns?
What goes into writing a high-converting email subject line?
When you write your email subject lines, consider bringing in some emotional value to your message by doing something to personalise it. This might include using their name at the start or targeting segments from particular locations that are relevant to your campaign.
Make it short
You don’t want to overshare and give everything away in the email subject line; write with a word mixture mixture that intrigues will garner more clicks.
Also, keep word count between 4 to 6 words, and the character count at 40 characters maximum to avoid word cutoff in the email subject line.
Studies suggest that using a number, especially odd, at the start of the email subject line can lead to increased email open rates.
Take the right approach
Within the subject line as well as the email copy, the words you choose to use (power words, positive words, negative words, etc.) are going to dramatically affect campaign results. Boost open rates and achieve optimum results with a word mixture that aligns with the type of subject line you’re aiming for:
Promote offers and discounts
We all love not paying full price, buy-one-get-one-free promotions and other similar discounts and offers. A subject line based on a current promotion you’re running is sure to garner a much higher open rate.
Make use of a email subject line tester
Marketers and company operators will both benefit from a quality email subject line tester. When you test your subject lines with one, it’ll flag potentially spammy words and other spam related issues within your word mixture, show reading grade level, character count and word count, and offer a score out of 100.
Use the intuitive and 100% FREE tool to test subject lines at the top of this page now!
Email Subject Line Tester Tool
Why are email subject lines so important in email marketing?
Even if you’ve created a campaign that includes the best email content that’s ever existed, if your target audience doesn’t click through to it they’ll never see it.
As such, it makes sense that the element which has the opportunity to gauge their interest and make them click through – the email subject line) is without a doubt the most important of all.
What makes the perfect email subject line?
First and foremost is the word count. If your word count is above 6, you’re risking that it gets cut off by the recipients’ email clients. Data also suggest that if the word count is below 4, this can also have a negative effect on open rates. Keep the word count between 4-6 words for optimal performance.
Next is the character count. Data shows that a character count between 21-40 sees better open rates, so make sure to stick to that.
Your word choice is also essential. Using spam words is a big no-no of course, but in addition to avoiding spam words you also want a succinct word mixture and balance creativity with the point you want to get across. This also includes the preheader text. Be sure to test subject lines before sending with the best of all email subject line testers found at the top of this page!
Finally, the subject line type you opt for will depend on your marketing strategy and the goals of your campaign. The Advanced Marketing Institute has a headline analyzer, a simple tool which can show you the emotional marketing value of your email subject line. Type directly into the field and hit the ‘Submit for analysis’ button.
What are some dos and don’ts when writing a subject line?
When it comes to email marketing, it’s all about: Review. Send. Check. First, you want to be 100% certain that every single element – subject line, sender name, score, word mixture and balance, et cetera – is on point before distributing. Test, test, test… and test again. In fact, there are five tests everyone should do before executing an email campaign (call 888 635 4135 to find out what they are and how we can help).
But back to the topic at hand – due to the importance of subject lines, they should be your first step and a major focus.
The word mixture and balance you decide upon will make all the difference in terms of open rate. Address issues such as word count, language and more using the email subject line tester on this page! Our subject line tester has been developed for marketers, and this in combination with our other available marketing tools will ensure a much more successful campaign.
The last thing you want to do is trigger spam filters with the subject lines of your email campaign. Mailmeteor scores copy and offers a comprehensive spam report for your email subject line, using deep learning tech as an email subject line grader (though you can input other copy to score as well).
Why use an email subject line tester?
Using am email subject line tester and seeing the score means you’ll know precisely what you need to do to improve your chances of increased opens. Subject line testers enable you to test and address different copy options, and offer a score to show you how close you are to perfect.
Our email subject line tester built for marketers provides a score out of 100, allowing you to test before you send, check for issues and put your best foot forward when it’s time to execute.
Where can I use an email subject line tester?
Want to test, send, check your email campaign? Marketers and business owners, head to the top of this page!
What should I do if I need help with subject line tester tools?
Need a hand with one of our tools for marketers? We’re here to help – call us on 888 635 4135 now.