Pay Per Click (PPC) Advertising Agency USA

From start-ups to Fortune 500 companies, we work with brands to grow their revenue.

Don't let the internet forget about you. Our PPC specialists can deliver record-breaking traffic.

Stop feeling like a ghost in the shadows and start feeling like the star of the show with our stellar PPC ad campaigns!

Considering that PPC ads attract double the website visitors of SEO, it’s high time to take paid advertising seriously.

Our dedicated PPC advertising team will devise targeted ads that will grab the attention of potential customers, leading them straight to your website and ready to explore all that you have to offer.

Don’t worry, we won’t just shove your ad in front of anyone – we’ll carefully select your most profitable audience to ensure they’re actually interested in your products or services.

You can also trust us to stay in the loop of all things PPC, ensuring that we are always using the most effective advertising strategies to deliver real results.

With the help of our expertly-crafted PPC marketing campaign, your website will have more people swarming than Times Square on New Year’s Eve!

Our PPC ad campaigns can multiply your conversion rates at lightning speed

First Page is a results-based marketing agency in the U.S., and we will stop at nothing to get our clients the results they want. And yes, this includes conversion rates, because we know they often leave much to be desired.

If you choose us, our team of professionals can skyrocket your conversion rates faster than you can say “click here!”

You might be scratching your head about how we do it…

Our PPC specialists use advanced targeting techniques and carefully select and target the most valuable keywords for your industry. This helps us ensure that your advertisement is seen by high-value individuals that are most likely to convert into paying customers.

The beauty of PPC is that you only pay for results, so you’ve got nothing to lose. Plus, our in-house platform, SENTR conveniently allows for real-time tracking and analysis so you can even see the results for yourself.

Unlike other marketing agencies in the U.S., we try to foster meaningful, long-lasting relationships with our clients, so that we can watch your business grow by leaps and bounds. This means that after launching your ad campaign, we will constantly optimize our approach to ensure maximum effectiveness.

At First Page, business means business.

A perfectly curated paid ad campaign makes all the difference

When it comes to PPC advertising, a one-size-fits-all approach simply won’t cut it.

That’s why we dedicate enough time to get to know your business, its needs and its audience before creating personalized PPC ad campaigns for you.

Instead of casting a wide net and hoping for the best, we target your ads directly to those most likely to engage with them.

And because we regularly monitor and optimize our campaigns, you can trust that your money is being well-spent towards meeting your specific goals.

We always provide a supportive space for our valued clients, so you can expect easy communication with your account manager and full transparency during the whole process.

Our approach to marketing ensures that your campaign is kicking goals and provides plenty of opportunities to provide one-on-one feedback.

Don’t miss out on your chance to stand out from the crowd with a tailor-made PPC ad campaign.

FAQs

What is PPC advertising?

Pay per click (PPC) advertising is an online advertising method where businesses pay a fee each time their ad is clicked on by a potential customer.

Companies bid on keywords related to their products and services in order to have their ad displayed when those search terms are used. Considering that each click potentially generates a lead or sale, this form of search engine advertising often results in a good return on investment (ROI)

Google ads are the most popular form of PPC ads, seeing that Google is the most popular search engine in the world. However, you will find PPC ads on a variety of other platforms including Facebook, Amazon and Bing.

PPC advertising can be an incredibly valuable tool for businesses, especially when combined with thorough keyword research and strategic ad placement.

How can PPC campaigns help my business?

Here are some of the many benefits of PPC ad campaigns:

BETTER RANKINGS AND MORE TRAFFIC

By bidding on specific keywords, PPC allows your site to appear higher up on the search engine results page. This means customers are more likely to find and click on your business, increasing your web traffic levels.

HIGHLY TARGETED

PPC advertisements are highly targeted and can be personalized to reach a specific audience. You can even target users that have previously shown an interest in your brand or already interacted with your site.

COST-EFFECTIVE

As the name suggests, you only pay when someone actively clicks on your ad, making it a cost-effective strategy for businesses looking to drive traffic to their website and increase conversions.

COMPREHENSIVE TRACKING

PPC advertising platforms provide valuable insight to businesses, allowing you to track how many people click on your ad, how much money you’re spending, and how each ad is performing.

What's the difference between PPC and SEO?

While PPC and SEO are both part of search engine marketing (SEM), there are some key differences to take note of.

PPC advertising entails placing search ads on search engines and paying for each click on your ad.

On the other hand, SEO, or search engine optimization, is the process of improving your website to rank higher in search results organically, as in without paid advertisements.

While PPC involves immediate results through search ads, SEO takes longer but can lead to long-term success by improving your overall search visibility.

Ultimately, both can be powerful tools in your search engine marketing strategy. However, the best approach may vary depending on your specific business goals and resources.

As a full-service digital marketing agency in the U.S., First Page offers both PPC and SEO services to our clients.

What steps are involved in creating a PPC campaign?

Here are the essential steps involved in a successful PPC campaign:

TARGET AUDIENCE

Once you know what you’re hoping to achieve with your campaign, you need to figure out your target audience. Who do you want to see your ad? Are they women aged 25-35 interested in fashion and beauty products, or men aged 45-55 interested in investing in real estate?

Whoever they are, your target audience will guide your marketing efforts.

KEYWORD RESEARCH

Once you know who your target audience is, you can research relevant keywords they might use when searching for similar products or services.

CONTENT CREATION

Write compelling ad copy and complement it with appealing images where possible.

MEASURE RESULTS

Whatever PPC advertising platform you’re using, make sure to measure the results of your campaign and make changes where necessary.

For example, you can check the cost per click (CPC), conversion rates and click-through rates.

What are the different types of PPC ads?

When it comes to PPC advertising, there is no shortage of options:

TEXT ADS

are your standard, text-based advertisements that appear at the top or bottom of search engine results pages.

IMAGE ADS

as the name suggests, are visual ads featuring images or graphics.

VIDEO ADS

appear before, during, or after online videos and are often interactive – allowing viewers to click through to the advertised website or have the option to skip the ad after a few seconds.

DISPLAY NETWORK ADS

show on websites within Google’s (or another search engine’s) display network, which includes millions of different websites, videos, and apps.

REMARKETING ADS

target users who have already visited your website or engaged with your brand

SHOPPING ADS

showcase specific products from your e-commerce store

LOCAL SERVICE ADS

are specifically for businesses offering services in a specific geographic location.

How much does it cost to run a PPC campaign?

Your PPC ad spend ultimately depends on a variety of factors, such as your chosen platform, targeting options, and competition levels.

Larger budgets can potentially reach wider audiences and test out different campaigns with greater frequency to help create the most effective ad campaigns with maximum return on ad spend (ROAS)

That being said, even a small budget can effectively run a PPC campaign with the help of well-researched keywords and laser-focused targeting.

You should of course opt for an agency that stays within your planned budget, but also keep in mind that cheap doesn’t mean good. If you look hard enough you will be able to find a marketing agency that delivers results without costing you a fortune.

For example, First Page has experience working with businesses of all sizes and budgets, and will happily craft a PPC campaign that works for you.

See what our clients are saying

Michelle has applied her analytical abilities in managing our Google ad-words account to great benefit. Her insights and research have been invaluable in shaping our advertising strategy. We offer this endorsement of her skills without reservation.

BOB GREEN

Our Digital Marketing Specialist, Heather, has proved to be very professional in setting up and running my ads on Facebook and Google. I received a lot of input even before signing an agreement. I am happy to be working with the team at First Page!

ANDREW WONG

First Page is a transparent and results-oriented SEO agency. They've helped us move up the Google search ladder over the last few months very effectively. Great company and highly recommended!

AARON LEE

I received a lot of help from First Page - especially with Facebook ads. Lars helped me to focus on the right things and not put everything in the same basket. Thank you Lars for your availability and professionalism.

GENEVIEVE ROULEAU

It has been a pleasure working with First Page. They are professional and truly passionate about what they do. We have been very happy with the service they provide.

BEVERLY LAW

My firm engaged First Page for Google Adwords and SEO and we're over the moon with the results! We've seen a substantial increase in inbound leads and as a result we've hired two more team members to handle the demand. Very happy to recommend First Page to other businesses.

SUSAN WU