YouTube Ads Agency in the USA | First Page Digital

From start-ups to Fortune 500 companies, we work with brands to grow their revenue.

The targeting abilities of YouTube Ads could be the game-changer you need.

Every business wants to accelerate its growth, but most lack the resources and know-how to reach the desired results. What if we told you there is a way you can enjoy explosive business growth without cannibalizing your finances? It’s called YouTube advertising!

YouTube is the world’s largest search engine second to Google and is the most popular video search engine. By virtue of that status alone, if leveraged properly, few forms of advertising hold as much potential as YouTube advertising.

That’s particularly true when you consider YouTube advertising is one of the most targeted forms of advertising available to businesses today. With YouTube Ads, you can target, among others, things like:

Specific areas of interest
Demographics
Recent life events
Behavioral interests

You can also use YouTube Ads to target similar/look-alike audiences as well as customers actively in the market for the kind of product or service you’re offering (in-market audiences). YouTube advertising is also a great way to remarket to users who have already seen or engaged with your adverts.

Incredibly, despite this powerful potential, not every brand has enjoyed the success they thought they would with their advertising YouTube exploits.

And that’s where First Page comes in.

We can transform your company’s fortunes by delivering 8x ROI on your YouTube Ads.

You read that right!

When it comes to advertising on YouTube, we’re kind of a big deal – and not just in our own heads. We have a solid track record of delivering explosive results for our clients with highly targeted YouTube Ads, a record that spans well over a decade. Designed with clicks and conversion in mind, we create ad campaigns for businesses of all sizes and can help your brand enjoy 8X ROI advertising on YouTube.

YouTube advertising can yield enormous returns – but they need to be done right; otherwise, the costs you pour into it will simply be money down the drain. This is why you shouldn’t just hire any agency you come across, especially if their quote sounds too good to be true. Keep in mind, however, that you don’t need to spend a lot of money on YouTube advertising to see significant returns on your investment. All you need is a company that can demonstrate that it has experience managing high-converting ad campaigns.

The YouTube ad specialists at First Page can walk you through a customized plan to help your business achieve the growth you’ve always wanted. Contact us and secure a free strategy session today.

FAQs

WHAT ARE YOUTUBE ADS?

YouTube Ads have become a common feature on the online video platform, and understandably so. Video content is one of the most consumed forms of content on the Internet, and with YouTube being the second-most popular “search engine” in the world after Google, it has become one of the most lucrative advertising platforms for brands looking to capture the attention of customers online.

YouTube advertising is done through Google Ads and involves uploading your video content on YouTube itself or in search results to reach as many users as possible. When advertising on YouTube, you can choose to include your YouTube Ads before, during or after the YouTube video has played. You can also opt to include the ad in YouTube’s search results for people to watch in full.

You also have the option to choose between different YouTube ad formats. The three main methods include TrueView in-stream ads, TrueView video discovery ads and bumper ads. Other advertising YouTube options include overlay ads, display ads and sponsored cards but these are not officially considered as video advertisements.

As to the exact cost of advertising on YouTube, it’s all relative really. In a nutshell, however, YouTube advertising costs will set you back only a few pennies per view – and you only fork out that if the viewer watches the ad.

HOW DOES YOUTUBE ADVERTISING WORK?

YouTube ads are created through Google AdWords. Once logged in to your Google ads account, you will be presented with different campaign options including search ads, display ads, video ads and more.

Since our interest is YouTube advertising, you select the Video option and proceed to set up your campaign, specifying everything from your campaign name to your campaign objectives (for example brand awareness or conversions).

Once you’re done creating and uploading your video to Google AdWords, you can specify your target demographic and ad placement. From there, bid to display your advert based on your budget.

Once your ad is live, you’ll only be billed once someone views it, with all activity and analytics reports available on your Google AdWords account.

It takes experience to run a successful YouTube advertising campaign. For most businesses, it makes sense to outsource YouTube advertising to an agency since executing a successful campaign requires expertise and time investment. Besides, if you look at the YouTube advertising rates provided by agencies, the expense of YouTube advertising is something you’ll discover to be well worth it. However, it’s crucial to remember that not all YouTube advertising services are created equal. Whether the goal is to raise brand awareness, highlight services, or advertise items, First Page can create engaging YouTube Ads with powerful messaging that specifically target your most valued customers.

WHAT ARE THE BENEFITS OF YOUTUBE ADS?

With over 1 billion views per day, YouTube guarantees you a ready audience. Even standing at the entrance of the world’s busiest mall handing out flyers to passers-by can’t deliver the numbers that a highly-targeted YouTube campaign can bring you.

Known as granular targeting, YouTube advertising allows you to target viewers based on their demographics, interests, customer matches, life events and more.

If you’re concerned about the cost of advertising on YouTube, you’ll be pleased to know that YouTube advertising is one of the most cost-effective digital marketing strategies, since you get to choose how much you’re willing to pay when a viewer clicks your ads.

Video advertising is also naturally engaging and can help you connect with your audience at a deeper level than any other form of advertising is capable of achieving. Most people feel connected with a brand after watching a video commercial that strips the façade and reveals the human side of a brand. Our experts can help you use this to your advantage, and regardless of your campaign objectives, our reasonable YouTube advertising rates are flexible.

WHAT BUSINESSES SHOULD USE YOUTUBE ADS?

Advertising on YouTube can be a great idea for businesses of all sizes, thanks to its vast reach of targeted customers. However, it is undeniable that smaller businesses stand to gain the most from YouTube advertising, particularly when you consider the fact that they can run advertisements that would typically cost a fraction of traditional mass social media advertising. One of YouTube’s main benefits is the cost of advertising compared to the ROI.

The visual and engaging nature of YouTube Ads also makes them a great way to build brand awareness and influence the customer purchase journey. So, any B2B or B2C company will find advertising on YouTube a worthwhile venture. At First Page, we offer a comprehensive YouTube advertising service that includes everything your business needs to succeed when advertising on YouTube – starting with audience research right through to in-depth reporting in Google Data Studio that lets you understand how your budget is being utilized.

Our YouTube advertising rates promise the best bang for buck as we pride ourselves on helping brands achieve their YouTube marketing goals, This is why we’re continually assessing how your YouTube Ads are faring and fine-tuning our approach to deliver a massive ROI.

WHAT TYPES OF YOUTUBE ADS ARE THERE?

When advertising on YouTube, you have the choice of three main types of ads. The first is TrueView in-stream ads, the most common form of YouTube advertising. These are the ads that play before the beginning of the video, giving viewers the option to skip the ad after 5 seconds. You can also create video ads without the option to skip them and have them play before the beginning of the video. These are known as unskippable ads, although they do have a skippable version that can be placed in the middle of a video (skippable in-stream ads). These should not be longer than 15 seconds and can only be used in videos longer than 10 minutes.

Another option is TrueView video discovery ads which appear either at the top of the search results on YouTube, on YouTube’s homepage, or the right of a playing video in the suggested video sidebar. They tend to be keyword-driven and are ideal when you’re promoting a video longer than 1 minute.

The third main form of YouTube advertising is the bumper ad, which is basically the opposite of a video discovery ad. These are ultra-short videos that last 6 seconds or less and cannot be skipped. They’re more suited for brand awareness campaigns – or retargeting and follow-up campaigns. When running these ads, you’re required to pay the full YouTube advertising cost for every view.

HOW DO I GET STARTED WITH YOUTUBE ADS?

Starting your YouTube advertising journey is fairly simple – all you need to get started is to create an account on Google AdWords and link it to your YouTube account. It is the little details that you’ll need to get acquainted with since a well-executed YouTube campaign will require strategic planning, focused audience research, defining goal-orientated metrics, optimization and more.

Unless you’re 1) planning to keep your cost of advertising on YouTube absolutely minimal by bypassing agency fees or 2) have a well-established in-house team of experts you can trust to run your campaigns successfully, it makes more sense to hire a YouTube marketing agency to do the YouTube advertising on your behalf.

This not only takes the burden of running the campaign off you and allows you time to focus on other pressing aspects of the business but working with a team like First Page means you’re in the safe hands of specialists who live and breathe YouTube advertising.

The results of us running your YouTube ads versus DIY (or hiring a run-of-the-mill agency) will be starkly different. Our experience is second-to-none, and our YouTube advertising prices promise the best ROI on your ad spend. Find out how we can assist by filling out our simple contact form.