Pinterest Advertising in America

Get ahead of the pack and scale your business with Pinterest advertising.

Our Pinterest advertising team can help you achieve the unthinkable.

From start-ups to Fortune 500 companies, we work with brands to grow their revenue.

Level up your advertising game with unforgettable Pinterest ads.

If you know anything about Pinterest, you know that the social media site has a bigger focus on visual content than most.

What you don’t know is that Pinterest has a huge potential for advertising success. That’s right – it has a lot more to offer than Pinterest boards to inspire your next party or meal.

For products with a visual appeal, amplifying your Pinterest presence could help your business skyrocket to success. It’s easier said than done, but don’t fret! Our Pinterest marketing team specializes in creating unique, attention-grabbing Pinterest ads.

We like to think of ourselves as strategic storytellers. Our ads will tell a story that accurately represents your brand while leaving crumbs to leave the crowd wanting more.

Our creative team is always brainstorming fresh ideas so that we can design visually appealing graphics that will leave a lasting impression on your audience’s boards.

From concept to execution, we know how to navigate the Pinterest advertising world and make sure your ad campaigns stand out amongst the sea of pins.

Create an avalanche of sales using Pinterest marketing.

Are you tired of seeing little to no return on your traditional advertising strategies? Look no further than Pinterest ads for your solution!

There’s no point in denying that Pinterest has become a significant pitstop on the buyer’s path.

Not only do Pinterest users spend twice as much compared to those on other social media platforms, but they are also actively seeking out new products and ideas. 87% of Pinners have made a purchase after seeing a product on Pinterest!

Here are some more mind-blowing statistics that prove our point:

Pinterest is used by 45% of social media users in the US who have an annual household income of above $100,000. By utilizing Pinterest ads, you could be reaching into some very deep pockets!
83% of the platform’s weekly users will buy products based on the content they see on Pinterest. If you attract the right crowd on your Pinterest page, your sales could truly soar.
61% of Pinterest users have purchased after seeing a sponsored pin. This is music to the ears of any advertiser because it shows that a good Pinterest advertising campaign can go a long way and boost revenue.

Let us add some oomph to your sales numbers with Pinterest advertising!

Pinterest marketing strategies as unique as your business.

At First Page, we pride ourselves on our individualized approach to Pinterest marketing.

We understand that each business has its special qualities, so our team will ensure your Pinterest marketing strategy is meticulously molded for you.

Our marketing team takes the time to deeply understand your brand, target audience, and goals before creating a customized plan of action. Unlike other marketing agencies around, we don’t treat you like a number. Despite our large client portfolio, you can expect the individualized service you deserve with First Page.

Whether you want to raise brand awareness or drive sales, we create unique pins and boards that will attract the right audience. And don’t worry – our experienced team knows how to craft highly relevant visuals and text that perfectly reflect your brand.

Once your campaign is out in the open, our ongoing analysis and optimization process ensures that your Pinterest marketing strategy is constantly evolving to fit the needs of your business.

As an authorized Pinterest Partner, you would be partnering with a marketing agency that Pinterest itself has recognized for its expertise and success. Why not contact us today and witness our Pinterest prowess for yourself?

An Overview of Pinterest Advertising

What is a Pinterest Ad?

Social media marketing is no longer just about Facebook and Instagram. Enter Pinterest Ads – the new player in the social media marketing game.

You’d be wrong to think that Pinterest is just a visual search engine for planning home renovations and finding trendy outfits. In reality, it’s a social media platform with over 400 million active users per month searching for ideas, products, and services – making Pinterest a valuable tool for businesses advertising visually appealing products or services.

A Pinterest ad is a sponsored post that appears in users’ search results or feeds. Businesses can use these ads to showcase their products or services and drive traffic to their websites. Typically, Pinterest ads include high-quality images, engaging descriptions, and links to the company’s website.

Similar to other social media ad platforms, Pinterest ads allow you to use audience targeting, bid amounts, and performance metrics to get your ad in front of the right people at the right time.

What Are the Benefits of Pinterest Ads?

There are plenty of reasons why businesses should add Pinterest to their marketing arsenal. As a primarily visual platform, Pinterest allows for a more creative and visually appealing ad format. And with its highly active user base of over 400 million users, it’s a great place to reach potential customers.

If a user likes what they see, they might create pins and add your brand to their Pinterest board, helping your brand reach top-of-mind status.

Pinterest Ads are also favored by social media marketers because they offer advanced targeting options and the ability to track conversions from clicks to sales.

We’re not telling you to replace other platforms with Pinterest, though! We recommend using Pinterest Ads to complement your current advertising campaigns on other social media sites so that you’re using all your avenues.

How Do I Set Up a Pinterest Ad Campaign?

We understand that Pinterest marketing is unfamiliar territory for many, so we’ve put together a guide to help you wrap your head around the process.

PINTEREST business ACCOUNT

Create a business Pinterest account and choose a branded cover board with content such as blog entries, graphics and product images. Make sure they reflect your brand to send out a cohesive message to your audience.

OBJECTIVES AND TARGET AUDIENCE

Establish the goals of your Pinterest campaign, as well as a target audience that it would appeal to.

CONTENT PLANNING AND DISTRIBUTION

You aren’t simply deciding what content to show your audience, but also how to show it. You have a wide choice of pins you can use, such as product pins and group boards.

Make sure both your visuals and pin description are engaging.

EVALUATE PERFORMANCE

Once your campaign is live, revisit your Pinterest profile to check your ad’s performance.

What Are the Different Pinterest Ad Types?

If you’re looking to advertise on Pinterest, you’re in luck- there are several ad formats for you to choose from.

The regular pins are what people are most used to seeing on the platform, with a vertical image and space for a brief description. Then there’s the idea pin, also known as a story pin, which allows for more visuals and text in a scrollable format.

Product pins offer an even more streamlined experience, giving potential customers all the info they need about a product before clicking through to purchase.

Collection ads show one single image or video on the feed but can be expanded to show more items, allowing users to discover and save multiple product pins in one place.

Shopping ads are particularly useful for businesses because viewers can instantly purchase by interacting with the pin.

What Are Some Tips To Elevate a Pinterest Strategy?

As an experienced Pinterest marketing agency, we are happy to give you some tips and tricks to take your Pinterest campaign to the next level.

PRODUCT RICH PINS

Enabling product-rich pins allows users to easily see product information, prices, and where they can buy the product featured in the pin, bringing them closer to buying your product. You could even attach a blog post to further educate users about your brand.

PRIORITIZE VISUAL APPEAL

Images are key on Pinterest, so make sure your content includes large, high-quality pictures that draw in potential customers.

LEVERAGE KEYWORDS AND HASHTAGS

This will increase visibility and make your content more searchable for users browsing the site.

INTERACT WITH OTHERS

At the end of the day, Pinterest is a social media network. Interacting with other users will help to foster valuable relationships and make your voice heard.

How Much Does A Pinterest Advertising Campaign Cost?

Just like any kind of social media advertising, it’s difficult to give an exact price without first knowing your unique business and needs.

Your Pinterest ad spend depends on your campaign objectives, your campaign duration, budget and bid amount.

Similar to advertising on other social networks, Pinterest uses a bidding system for ad placements, so you will compete with other bidders for particular keywords and positions. This means that your advertising expenses will fluctuate based on the level of competition you face.

Different marketing agencies will have their own pricing systems, but in the long run, it is worth going with an experienced marketing agency even if it costs slightly more.

At First Page, you won’t have to spend a dime on us if you don’t see results. Contact us today for a FREE consultation.