If you still haven't used AI for your ads, you may as well be in The Flintstones!

If you still haven't used AI for your ads, you may as well be in The Flintstones!

If you still haven't used AI for your ads, you may as well be in The Flintstones!

Before we tell you how programmatic advertising can transform your marketing, let’s first make sure you understand what it is and why it should be part of your marketing arsenal.

Think of it as an advertising technology that uses artificial intelligence (AI) to automate and optimize digital advertising campaigns, instead of buying directly from publishers. Programmatic advertising removes human negotiation from the ad-buying process and replaces it with machine learning and AI, resulting in a far more efficient and transparent process for both the advertiser and publisher.

Programmatic ads run on multiple digital channels, including programmatic display advertising, mobile advertising, social, as well as programmatic video advertising. However, it is evolving into digital out-of-home channels like TV, radio and digital screens on billboards, shopping malls and bus stations.

As a business looking to advertise online, programmatic ads are super convenient since you no longer need to spend hours negotiating with publications on your own. Compared to conventional methods, it’s also much faster, cheaper and more accurate.

Now that you have an idea of what is programmatic advertising, you should consider it too – if your business hasn’t already. We are your trusted programmatic advertising agency that you can rely on to optimize your campaigns for maximum impact.

Choose the champions in ultra-targeted advertising.

Choose the champions in ultra-targeted advertising.

Choose the champions in ultra-targeted advertising.

It’s important to know that just because programmatic advertising is an automated process doesn’t mean you should leave your entire strategy to an algorithm.

Although it is a huge time-saver, the strategic aspects of your marketing campaign are best handled by humans.

At First Page, we run some of the best programmatic advertising campaigns. in the U.S. because we don’t just start your campaign and hope for the best. We have a team of digital marketing experts who are constantly monitoring your campaign’s progress around the clock and running A/B tests to fine-tune your strategy. This is why the ROI on our campaigns is hard to beat.

Programmatic ads allow you to be precise with your customer targeting, but a data-driven campaign can ensure you improve your metrics across the board.

Whether it’s through programmatic video advertising, mobile, social or programmatic display advertising, First Page can plan and execute a campaign that targets customers with the highest chance of converting. With our specialists running your campaign, expect a major boost in sales.

Our insightful programmatic advertising will help you outshine your competitors.

Our insightful programmatic advertising will help you outshine your competitors.

Our insightful programmatic advertising will help you outshine your competitors.

As programmatic advertising increasingly phases out its traditional counterpart, brands now have an advertising tool that allows them to reach their target customers more efficiently and cheaper than ever before.

When it comes to programmatic display advertising, the degree of transparency outranks traditional methods by a country mile. Brands can now gain useful insights such as where and when their advertising is placed, as well as access to detailed analytics that shed light on the customers their campaigns reach. It’s also possible to monitor the success of your strategy in real time, allowing you to tweak it and shift focus to what’s working.

Programmatic advertising is a money-making beast that if used right, boosts your conversion at a rate and leaves your competition in the dust.

Stop wasting money on poor-quality leads and grow your business with next-level programmatic advertising.

Stop wasting money on poor-quality leads and grow your business with next-level programmatic advertising.

Stop wasting money on poor-quality leads and grow your business with next-level programmatic advertising.

It would be remiss to detail what programmatic advertising is without mentioning the role of ad exchanges.

An ad exchange is a digital marketplace where buying and selling of advertising inventory are carried out. It’s like a trading floor where ad bidding is done through auctions decided in a flash, thanks to a technology known as real-time bidding (RTB).

There are different ad exchanges out there, with Google Display & Video 360 (GDV360) being the most popular platform. With approximately 90 billion impressions generated each day, DV360 taps into Google’s other products like Google Search, Gmail, Google Shopping, YouTube and more to offer consumer data that’s hard to find anywhere else.

Machines can only do so much, however. At the end of the day, the people tasked with running your programmatic marketing campaign determine how fruitful or ineffective your forays into programmatic digital advertising will be.

When you take into account that statistics show that 40% of advertising budgets are lost, you can see how crucial it is to work with an online advertising partner who is knowledgeable about programmatic advertising and knows how to do it effectively. At First Page, we “get it”.

Make waves in your industry by leveraging the different advertising channels.

Make waves in your industry by leveraging the different advertising channels.

Make waves in your industry by leveraging the different advertising channels.

Display advertising remains one of the most common ways of advertising online, and 9 out of every 10 display ads will be programmatic by the end of 2022.

As programmatic display advertising becomes the order of the day, businesses have an accessible ad format that doesn’t only restrict them to banner ads. Display advertising can also activate the headers, footers and sidebars on highly relevant websites.

The beauty of programmatic display advertising is that it makes it easier to bid on this ad space via exchanges like DV360 or the Microsoft Audience Network, so businesses at all levels can kick-start their campaigns without much trouble.

But it’s not just about display – programmatic video advertising is another option available to businesses.

Today, programmatic video advertising accounts for approximately 75% of all video ads on the web, with most of those generated through YouTube’s TrueView system. YouTube programmatic ads come in three types of ad formats…

In-stream video ads run before the start of the YouTube video. In-display ads are the ads that you see in search results or next to YouTube’s sidebar for recommended videos. YouTube programmatic video advertising also offers a mobile-only option known as Outstream video ads, which appear on partner websites and apps, playing within the page’s content or the app.

Programmatic technology may be highly advanced, but it still needs a human to connect the wires.

Programmatic technology may be highly advanced, but it still needs a human to connect the wires.

Programmatic technology may be highly advanced, but it still needs a human to connect the wires.

There is no denying that programmatic advertising has transformed the digital marketing landscape for the better. And while programmatic marketing has the potential to transform your business fortune if done right, a high minimum spend can waste your money very fast.

Needless to say, your brand’s programmatic advertising initiatives will only be as successful as the team in charge of your campaign.

At First Page, our track record speaks for itself. For more than a decade, we have helped countless brands in America and beyond smash their online marketing goals through our ultra-effective programmatic campaigns. We can help you achieve yours too, whether that goal is to use programmatic online advertising to raise brand awareness, increase engagement, boost your customer conversion rate, or drive more sales.

We are a team that realizes the importance of understanding your business and your marketplace, as well as understanding how your customers and competitors think. We also know that brands are different and unique in their own ways.

Using this as a starting point and working closely with you throughout your programmatic advertising campaign, we will put together a powerful digital strategy that maximizes your return on investment.

Ready to put your sales into overdrive? Work with a team that understands how to convert those clicks into sales.

Ready to put your sales into overdrive? Work with a team that understands how to convert those clicks into sales.

Ready to put your sales into overdrive? Work with a team that understands how to convert those clicks into sales.

Programmatic advertising streamlines the process of marketing online. However, even experienced professionals who properly understand programmatic advertising and its huge potential for businesses can find this modern way of advertising difficult to master.

Luckily, First Page’s talented team of digital marketers knows the ins and outs of how to run an effective programmatic advertising campaign that hits the targets. Highly-skilled and boasting years of experience in this domain, we have led hugely profitable campaigns not just in the U.S., but also for some of the leading global brands around the world.

We have a clear grasp of programmatic advertising and how to push this AI-driven technology to the limits to deliver impressive results for our clients, no matter the size of your business or the objectives you intend to accomplish.

As a leader in programmatic advertising in the U.S., you can bank on us to develop a campaign for your brand that attracts and converts your perfect kind of customer, no matter where your audience hangs out online.

If you yearn to transform your digital marketing and make it work for you, let us show you how programmatic ads can supercharge your brand’s marketing performance and elevate your business to the next level.

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Programmatic Advertising USA


As professional digital marketers, this is a question we get asked a lot by clients.

You see, long before programmatic technology came along, online advertising involved a bit of work. Companies would spend hours sending what’s known as requests for proposals (RFPs), negotiating with publishers and filling out insertion orders.

What programmatic online advertising did was automate all these manual processes by taking out the human factor and replacing it with computers that automate the process of buying and selling ads online.

By using machine learning and artificial intelligence to streamline the advertising process from top to bottom, programmatic media buying has made it possible for businesses to advertise online faster, more cost-effectively and accurately than traditional processes.

There is more than one reason programmatic advertising has grown into the most popular avenue for brands purchasing ad space online.

For starters, it has automated what used to be a time-consuming process that involved plenty of human-to-human negotiations, paper agreements and unnecessary discussions. As a result, this streamlined process now means companies can capitalize on their target audience at a moment’s notice.

Since programmatic digital advertising relies on machine learning and artificial intelligence, you’re able to reach a more targeted audience, which reduces the wastage of your ad dollars while increasing conversions. What’s more, is that programmatic media buying is a more transparent process compared to traditional media in terms of measuring campaign success and reporting. There is little not to love.

In addition to knowing what programmatic advertising is, what else people want to know is whether or not programmatic marketing is more effective than traditional methods. The surprise is usually when they hear traditional advertising methods have a wider reach compared to programmatic ones. The thing is, though, more is not merrier when it comes to digital advertising. If anything, it can be the exact opposite.

By contrast, programmatic ads are more targeted, which means it’s more efficient in terms of reaching the ideal audience that matters most to your brand. This is why they can generate better returns on digital ad spend. Programmatic ads can be tailored to target particular geographical locations as well as demographics like age, gender and estimated income.

Even when online advertising was a largely manual process, it did work, although the process was not without its fair share of pitfalls.

Notably, it was very slow and tedious. That, and the fact that your ads could be viewed by all resulted in a low conversion rate, which made it more expensive. Additionally, unlike programmatic media buying, brands were unable to benefit from the split-second display of adverts to specific individuals, preventing them from making money when the opportunity arose.

Through the use of AI and machine learning, programmatic web advertising has been able to overcome these obstacles. As a result, companies can advertise faster, more accurately and for far much cheaper, resulting in higher conversions and better ROI, and in the process, sounding the death knell for traditional marketing methods.

Once you take the time to brush up on what is programmatic advertising, you’re likely to happen across the phrase “real-time bidding”, abbreviated as RTB. RTB is a form of programmatic media buying that involves buying and selling of online ads in real time on a per-impression basis. The process typically occurs in less than a second, hence the name.

Real-time bidding is one of the main ways through which companies purchase programmatic ads, but it’s not the only method. If you prefer securing your ad space from publishers ahead of time, you can buy the ad space in advance through another process known as “programmatic guaranteed”.

Programmatic advertising occurs in a marketplace that works like an automatic auction.

The parties engaged in the ad buying and selling process gather here: the demand-side advertisers, or brands wishing to buy advertising space, and the supply-side publishers, or those you’re looking to buy advertising space from. The ad exchange facilitates these transactions through real-time auctions.

When you have a better grasp of what is programmatic advertising and proceed to dig deeper, you’ll find that ad exchanges can either be public or private marketplaces. An example of an open marketplace (public) is Google Display & Video 360 (GDV360). In closed marketplaces, (private) publishers maintain control over who can purchase ads and what conditions are in place.

There are three players involved in the ad buying and selling process in programmatic digital advertising – the supply-side platform, the ad exchange and the demand-side platform.

A supply-side platform (SSP) is the software through which publishers and digital media owners can take charge of their advertising inventory. Through an SSP, publishers can gain access to multiple ad exchanges and demand-side platforms – exposing them to a greater number of buyers while allowing them to sell their ad space efficiently.

Through SSPs, publishers can attract higher bids on their ad space, which ultimately translates into more profit potential from their websites or apps.

A demand-side platform – known as DSP in programmatic advertising subjects, – is the software that makes it possible for advertisers to bid for inventory and complete the media buying process. As with an SSP, a DSP opens buyers to a wide range of different networks, so as a company looking to buy ad space, you won’t have to waste hours reaching out to individual publishers to purchase their ad space.

Whether you’re looking to purchase display, social, mobile or programmatic video advertising, a demand-side platform automates the process for you, making it much more convenient to buy online ad space.

What are Programmatic Ads?

One of the biggest strong points of programmatic advertising is that the buying and selling of ad space occur within a fraction of a second. When a web user enters a website, the ad space on the page is automatically put up for auction on the SSP. While this is happening, the DSP is placing bids for the advertiser simultaneously depending on a host of factors – for example, budget, size and strategy of the creative.

The highest bid is then selected as the winner and that bid’s advertisement is displayed on the web page being browsed by the web user. By the time the user is opening and ready to view the web page, the ad will already be displayed. That’s the power of programmatic digital advertising, and it’s possible to increase your ROI from your ad bids using the right strategy. That’s where an experienced and results-oriented digital marketing agency like First Page comes in.

Programmatic advertising may be an automated process, but creating a campaign that achieves your objectives still requires plenty of human effort. You need to set your objectives and come up with your campaign strategy, as well as decide on the ad format that makes sense for the audience you’re targeting. That aside, you need to decide on the demand-side platform you’ll be using.

This human aspect makes a mammoth difference in a campaign, which is why even though you’re going to outsource your programmatic marketing to an agency, the choice of agency will have a huge bearing on the outcome of your campaigns.

At First Page, our record of executing programmatic campaigns that help businesses achieve their objectives speaks for itself. We have run campaigns for some of the world’s biggest brands, so you trust us to hit all the right notes with your campaign.

Programmatic advertising offers a variety of ad formats to choose from, affording you options that allow you to reach different users consuming various media on the Internet.

Programmatic display advertising remains the most common of them, but businesses can also choose native ads or video ads. Programmatic marketing is also applicable in the case of audio ads that are run on podcasts and streaming services – one of the fastest-growing channels for online advertisers.

Yes, it can. There are no limits to the type of ads you can run through programmatic marketing methods, which also support native ads.

Native advertising may not stand out much given that it’s designed to look natural on the page it appears on, but the upside to this is that it can have a better click-through rate compared to the more conspicuous display ads. This is because people tend to respond better to a subtler message; a message that isn’t “in your face”.

There are plenty of factors that determine the cost of programmatic ads which can vary significantly. The good thing is, it’s possible to control this cost by altering your campaign’s reach, duration and audience, seeing as most programmatic marketing campaigns use CPM (cost-per-mile or cost per thousand impressions).

A highly-targeted audience tends to generate better CPM, so brands that don’t have the biggest budget in the world need to carefully consider factors like these if they are to deliver a cost-effective campaign.

By partnering with us, however, you’ll have specialists well-versed in the nuances of programmatic marketing, so on top of helping your business achieve its online marketing goals, you’ll be able to do so at a price that isn’t damaging to your advertising coffers.

Programmatic online advertising is no different from any other digital marketing strategy: to determine if your budget has been utilized successfully, you need to measure the right metrics.

Fortunately, one of the best things about programmatic ad campaigns – and something that has fast-tracked the adoption of programmatic – is the level of transparency they offer about finding out where your ads have appeared and their relation with your target audience.

You can also establish whether your campaign needs to be fine-tuned by looking at other things like the reach of your ads, the final cost of leads and return on ad spend. When you work with us to run your campaigns, we will furnish you with detailed reports that shed light on how your budget is being utilized and maximized.

The advantages that programmatic digital advertising brings, like convenience and cost-effectiveness, for example, mean that this method is only set to grow bigger. An increasing number of brands, both big and small, are choosing online advertising over traditional media (and gradually increasing their digital ad spend).

That’s particularly true when you consider programmatic tech is improving by the day so much that today, it’s even possible to purchase TV and radio ads using the same AI-driven techniques. It’s not lost on anyone that programmatic marketing as a media-buying tool has revolutionized the digital landscape for good.

Programmatic ads can be run on many channels, and social media platforms are one of those channels. Social advertising has grown into the most dominant programmatic marketing channel.

Social marketing methods such as Facebook advertising are powerful by themselves, but programmatic digital advertising allows advertisers access to data outside of the platforms, giving you more data to refine your social media ad campaigns.

With more than 80% of businesses now adopting programmatic marketing, chances are your business will find it a valuable form of online advertising. That’s especially when you factor in the array of benefits that programmatic advertising offers businesses of all sizes. Notably, programmatic ads are incomparable when you want to reach a precise target audience at a reasonable cost, and few businesses would overlook an avenue that promises such incentives.

Regardless, it’s always a good idea to talk about the viability in light of your company’s requirements. Programmatic online advertising is likely a good fit for your business, but speaking with a professional can help you get a clearer sense of what to expect in terms of expenses, conversion, and all the other important factors.

Contact us today and we can help you make an informed decision regarding your approach to digital advertising.

With more and more businesses adopting programmatic advertising into their marketing approach, it means everyone is on the same footing.

In the early 2000s, having a company website gave your brand an edge as business websites had not yet become the norm as they are today. Most considered them optional, although it was well known that having one gave you a leg up over the competition. With business websites now becoming a default, the major way to gain an advantage over the competition is to rank higher on Google and other search engines. And for that to happen, you need an SEO agency that knows its stuff.

It’s the same case with programmatic digital advertising. As this form of online advertising becomes the norm, having a good agency that has a history of running some of the most effective programmatic ad campaigns out there can give you an edge over the competition.

With an illustrious track record that has seen us deliver incredible ROI for some of the world’s biggest brands, partnering with the experts at First Page can be an added advantage. Remember, your programmatic marketing results are only as good as the people running your campaign for you.

One word: results. You can talk all you want about your capacity to produce as a digital marketing business, but without a proven track record of producing results for your clients, it’s just hot air.

As B2B programmatic advertising vendors, First Page has delivered thousands of successful campaigns for clients across every sector imaginable. With a team of programmatic marketing specialists running our client campaigns, we guarantee unparalleled commitment to helping American companies – large and small – grow to a level that initially would have been hard to imagine.

It depends on which agency you’re working with really, especially concerning strategy – which plays a key role in the success of programmatic online advertising campaigns. At First Page, our strategy is always tailored to the individual brand.

We will work closely with you to determine the best approach based on your company’s needs. Our team will take into account the duration of your campaign, and the precise audience you’re hoping to tap into and oversee other crucial aspects like the ideal CPM price to ensure your bids carry the day.

As a leading programmatic advertising company in the U.S., we have more than enough experience in the game to ensure we generate remarkable results without putting a strain on your budget.