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google search ads

If you’re after an immediate and massive influx of sales, you need Google Search Ads ASAP

google search ads

Considering the fact that prospective customers have a 50% higher chance of making a purchase once they’ve clicked through, it’s easy to recognise that Google Ads are close to unmatched as far as generating leads and supercharging your sales.

Interestingly, there are a lot of people out there that say their Google Ad campaigns didn’t deliver. The harsh reality in these cases, though, is that the issue wasn’t actually with Google Ads but due to setting up and executing the campaign incorrectly. Either that or they approached an agency that didn’t have much of an idea of what they were doing.

Whatever objectives and goals you’d like to achieve and however much budget you have for ad spend, you can rest assured that First Page Digital will help you score a touchdown. We’ll utilise tried and tested techniques backed by extensive knowledge and experience with Google Ads to take your business to infinity and beyond.

So get in touch with us today and watch your leads and sales skyrocket before you can say ‘WOW these guys are good!’.

Google clicks

Our data-driven Google Ads campaigns will produce a 10x ROI. Here’s how.

Google clicks

There are a lot of agencies out there who advertise being able to provide Google Ads services but in actuality have little to no idea how Google Ads work, let alone what’s involved in implementing a successful campaign.

When you partner up with us, you can feel confident that you’re collaborating with an agency that has a huge amount of experience and expertise working with countless brands on Google Ads campaigns that have surpassed every expectation. At First Page Digital, our in-depth knowledge of Google Ads enables us to ensure brands achieve maximum visibility to boost sales and leads and blow competitors out of the water.

Whatever the size of your operation, from local mom-and-pop small businesses to multinationals, we know exactly what it takes to drive optimal Google Ads performance and deliver an outstanding ROAS (return on ad spend). Because for us, the Google Ads platform is more than just a marketing channel; it’s a powerful machine capable of printing money – provided it’s used the right way!

So take the next step towards utilizing Google Ads the right way and click the button below to reach out to our awesome team.

See what our clients are saying

Five Stars Five Stars Five Stars Five Stars Five Stars
Michelle has applied her analytical abilities in managing our Google ad-words account to great benefit. Her insights and research have been invaluable in shaping our advertising strategy. We offer this endorsement of her skills without reservation.
BOB GREEN
Five Stars Five Stars Five Stars Five Stars Five Stars
Our Digital Marketing Specialist, Heather, has proved to be very professional in setting up and running my ads on Facebook and Google. I received a lot of input even before signing an agreement. I am happy to be working with the team at First Page!
ANDREW WONG
Five Stars Five Stars Five Stars Five Stars Five Stars
First Page is a transparent and results-oriented SEO agency. They've helped us move up the Google search ladder over the last few months very effectively. Great company and highly recommended!
AARON LEE
Five Stars Five Stars Five Stars Five Stars Five Stars
I received a lot of help from First Page - especially with Facebook ads. Lars helped me to focus on the right things and not put everything in the same basket. Thank you Lars for your availability and professionalism.
GENEVIEVE ROULEAU
Five Stars Five Stars Five Stars Five Stars Five Stars
It has been a pleasure working with First Page. They are professional and truly passionate about what they do. We have been very happy with the service they provide.
BEVERLY LAW
Five Stars Five Stars Five Stars Five Stars Five Stars
My firm engaged First Page for Google Adwords and SEO and we're over the moon with the results! We've seen a substantial increase in inbound leads and as a result we've hired two more team members to handle the demand. Very happy to recommend First Page to other businesses.
SUSAN WU

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An overview of Google Ads

Google Ads are paid ads that appear above the organic search results on Google’s SERPs (search engine results pages). They can also be displayed on a range of other different platforms such as videos, websites and mobile apps. Advertisers place bids on ad placement, and provided their bid was the highest, the ad is displayed.

In order to create a successful strategy using Google Ads, it’s important to build something that aligns with the requirements of your business and also to have knowledge of how the Google Ads auction system works.

It’s also important to use Google keyword planner or any of the other free tools available to conduct research into which short- and long tail keywords will work best for the campaign in order to bring the most qualified traffic to the landing page you’ve set up.

Undertaking these and various other techniques will help to increase the quality score of your campaigns, which means your search ads can be shown to the appropriate target audience at the right time and maximise your conversion rate.

But as it’s a paid search campaign (aka pay per click), if you want to ensure your ad spend produces the highest possible ROI it makes sense that you need the right agency to get the job done. You need Google Ads specialists who know the platform like the backs of their hands. You need a crew of experts that have loads of experience producing exceptional cost per click results for their clients.

You need First Page Digital’s team of Google Ads legends. We will work tirelessly to make sure you see absolutely astounding outcomes.

There are quite a few different options when it comes to choosing Google Ad formats.

Search Ads: These kinds of are displayed at the top and bottom of the organic results of a SERP (search engine results page). This format of Google Ad is the one to use if you’re looking to target an audience that is keen to buy now. A top Google Ads expert knows exactly how to write engaging copy and compelling offers to promote higher click-throughs.

Display Ads: It’s this type of ad that Google can have displayed across literally millions of Google Partner websites and mobile apps that are on the Google Display Network. Unlike Search Ads, these also offer the ability to use images to better grab the attention of consumers and drive a higher amount of traffic while also increasing the overall awareness of your brand at the same time.

Video Ads: As you may be aware, Google is the parent company of YouTube. As the most-used website in the world to watch video content, this offers advertisers a great opportunity to create their own video ads and build campaigns that are highly targeted and engaged. You can use the multiple subcategories of video ads to communicate in the most effective way to your segmented audience(s).

Google Shopping Ads: When you search for a particular product on Google, there’s a tab at the top marked ‘Shopping’. You can use this as a way to drive more customers to your online store by being featured within the Google Shopping Ads and offering certain products at a discount. Once they’ve clicked through to your website, you can then entice them to add more than that single product to their shopping carts.

Retargeting Ads: When a potential customer visits your website, and/or has looked at a particular product but didn’t convert, Google’s Retargeting Ads come into play. These Google Ads follow the customer around the internet and act as a reminder of your brand and its products, increasing the potential of conversion.

As every single business is different – as are their goals – the ad budget necessary can change quite significantly from campaign to campaign. Just one of the factors that can go into determining how much Google Ads will cost is how competitive the actual keywords are that you wish to target; the more competitive, the higher the maximum bid that’s needed to be put forward.

A pay per click campaign should be developed with the lowest cost per click and highest ROI in mind. If you don’t have the knowledge or experience to ensure you’ll make the most of your Google Ads spend, it’s important to speak with an agency who will.

At First Page Digital, our full range of Google Ads services tick every single box necessary to make sure you’re maximising your ROI potential. Whatever your budget, we’ll work with you to create a strategy that achieves the best possible results every time, and we pride ourselves on being fully transparent from start to finish. That means you’ll know precisely where your budget goes and the reasons why.

Our comprehensive services for Google Ads includes utilizing the ads planner tool which helps us to forecast any potential upcoming opportunities for your brand which helps to stretch out your budget and make for a much more efficient approach.

Once live, we closely monitor your campaign’s progression and optimize accordingly, putting more weight towards ads that are outperforming others which in turn improves ROI.

We’ll also utilise the auction time-bidding feature that Google Adwords offers – using contextual signals to take appropriate actions – in order to make sure your bid strategy is performing at its best. Because we know how important quality results are, and will go above and beyond to achieve them for you.

With so many advertising opportunities across Google’s network of search results pages, YouTube, websites and other ad platforms, there are multiple spaces in which businesses can communicate their messaging.

The way these businesses are able to access Google Ads is through making bids for these spaces via an online auction. This can be done either manually through cost per click (CPC) bidding or via automatic bidding, and for ads with a lower quality score costing a higher rate than their counterparts.

Before getting your business involved in Google Ads, though, it’s essential that you set particular goals you wish to achieve through the campaign. This might be increasing your brand awareness, driving traffic to your site with a great click through rate, boosting engagement with your brand or simply bringing in new customers to maximise conversions. Paid search and display ads can be reasonably expensive if conducted incorrectly, and as a result can be a huge waste of time and money if you don’t engage with the best Google Ads agency.

At First Page Digital, you can rest assured that you’re in the most capable hands when partnering with us for your Google Ad strategies. You’ll have your own dedicated Google Ads specialist who will work closely with you to determine the best maximum bid for the most appropriate keywords, ensuring a high-search impression share. You’ll see nothing but the highest possible ROI with the lowest spend.

Advertisers often assume this kind of advertising is a ‘set and forget’ situation, but it couldn’t be further from the truth! If you want to make sure your paid search ads are achieving the best results possible, it’s absolutely vital that you take steps to properly manage your advertising campaign.

This includes keeping a very close eye on all of the main metrics such as click-through rate, total clicks, impressions and your overall cost. Should any of these not be living up to your expectations, it’s probably worth reconsidering who you’re targeting, the type of messaging you’re using and even the time of day your ads are being served.

However, there are other factors that go into managing your campaign as well. For example, your chosen keywords and advertising you’re using might be bringing more people through to your website but once there, they’re not actually converting. Then it’s time to pause the campaign and review your Google Analytics data; a high bounce rate could mean you need to review and update your landing page (design, CTAs, UX, etc.).

It’s also always a great idea to conduct A/B testing to gain valuable insights into what ad formats and messaging works with the audience you want to target – and what doesn’t.

You could, of course, skip the headaches, hassles and guesswork of doing it yourself and speak with the best paid ad group in the business; First Page Digital.

When you’re running search ads on Google, the last thing you want to do is just point them to your website’s homepage. The keywords you use in the ad should be relevant to what your audience is actively looking to buy, and as such your traffic will want to land on a page that offers exactly that product or service.

This is what’s known as the landing page. It doesn’t necessarily need to be a specially-created and designed page that is made especially to maximise your conversions (though it often is), but may just be a page on your website that lists all of the products that were featured in the advertising.

What it does need, however, is to be fully optimized in order to contribute to the quality score of whichever ad groups are being used. This will lead to a lower bid price and deliver a much better ROI outcome.

Small businesses, large corporations and everything in between will benefit greatly from spending time creating high-conversion landing pages on their website, as these provide the highest potential of converting traffic into customers.

And building these can be incredibly difficult if you’re not aware of the elements that make up a great landing page. Which is where we come in.

First Page Digital has worked with brands of all sizes to develop first-class landing pages that are designed to convert, and we can do the same for you.

If you’re thinking about running display, video or search ads on Google, you first need to understand what the goals of your business are. As an advertiser, there are several overarching goals that you might want to achieve, from brand awareness to traffic and sales conversions.

Once you’ve determined that, all good campaigns need the right keywords. Do some research on which keywords you wish to target in order to attract the traffic you want. You might want to conduct competitor analysis and find out what keywords they’re targeting, and base yours on that. This is as simple as doing a Google search for the products or services you want to promote and seeing what pops up within the search ads.

Now you’ve got your keywords you wish to use, it’s time to think about either building a separate page on your website you want the advertising to point to, or optimize an existing page of your website where the traffic will be directed to. This page must offer exactly what the ad was promising, or chances are they’ll bounce – and quickly.

With all of this in mind, it’s time to become a Google advertiser and set up your Google Adwords account. You can do this by navigating to ads.google.com. From there, click ‘Switch to Expert Mode’ which will give you access to more features where you can set up goals, select ad type and drill down your audience segmentation.

You can then enter parameters including your budget and maximum bids, and select either manual or automatic CPC bidding strategy. Choose ad groups and keywords that align with your audience best, and enter the URL you want the ads to point to.

Finally, make sure to set up conversion tracking and of course monitor the campaign once it’s live to optimize it as it’s running.

If that all sounds a little (or a lot) complicated and time-consuming, why not get in touch with the hottest Google Ads agency in the business? At First Page Digital, we’ll take care of everything for you from start to finish, and remain fully transparent so you know precisely where your budget goes.

Whichever type of Google advertising you go with, whether it be in-app, display ads, video or search ads, as long as the campaign is set up and executed the right way you’re going to see a positive outcome for your business.

Because these days, a huge chunk of business is done online. The opportunities that the digital world provides are impossible to pass up, especially the precision level targeting potentials for any advertiser. Digital marketing enables audience segmentation in a way that traditional ads simply can’t, which is why nigh on every business out there has shifted a lot of their advertising budget online. However, because of this it has become a much greater challenge for one business to stand out from another.

Which is exactly where Google Ads come in. Through search ads, for example, a savvy business is now able to drive their audience right to their website and (hopefully) lead them to make a purchase.

Whether it’s search ads, display ads or something else, if you want your business to see exceptional results and experience exponential website traffic, it’s time to have a chat with First Page Digital.