Google Ads Agency & Adwords Management USA

From start-ups to Fortune 500 companies, we work with brands to grow their revenue.

Time is money! Choose Google Search Ads for an immediate and massive influx of sales.

Considering the fact that prospective customers have a 50% higher chance of purchasing once they’ve clicked through, it’s easy to recognize that Google Ads are close to unmatched as far as generating leads and supercharging your sales.

Interestingly, there are a lot of people out there that say their Google Ad campaigns didn’t deliver. The harsh reality is often that the problem wasn’t with Google Ads at all but rather stemmed from improper campaign setup and execution. Either that or they contacted a company that had little knowledge of what they were doing.

You can be confident that First Page Digital will help you reach your aims and goals, no matter your advertising budget. We’ll use tried-and-true techniques supported by in-depth experience with Google Ads to grow your company to infinity and beyond.

Get in touch with us right away and watch as your sales and lead generation soar before your very eyes!

Our data-driven Google Ads campaigns can produce 10x ROI. Here's how.

There are a lot of agencies out there who advertise Google Ads services with little to no idea of how Google Ads actually work, let alone what’s involved in implementing a successful campaign.

When you partner up with First Page U.S.A, you can feel confident that you’re collaborating with an agency that has extensive experience in creating Google Ads campaigns that have surpassed every expectation. Our in-depth knowledge of Google Ads enables our clients to achieve maximum visibility to boost sales and blow competitors out of the water.

Whatever the size of your operation, from local businesses to multinationals, we know exactly what it takes to drive optimal Google Ads performance and deliver an outstanding return on ad spend (ROAS). For us, the Google Ads platform is more than just a marketing channel; it’s a powerful money-maker – provided it’s used the right way!

So take the next step towards utilizing Google Ads the right way and click the button below to meet our awesome team.

FAQs

WHAT ARE GOOGLE ADS?

Google Ads are paid ads that appear above the organic search results on Google’s SERPs (search engine results pages). They can also be displayed on a range of other different platforms such as videos, websites and mobile apps. Advertisers place bids on ad placement and provided their bid was the highest, the ad is displayed.

To create a successful strategy using Google Ads, it’s important to build something that aligns with the requirements of your business and also have knowledge of how the Google Ads auction system works.

You should use Google keyword planner and other free tools to conduct research into which short- and long-tail keywords will work to bring the most qualified traffic to the landing page you’ve set up.

Undertaking techniques like these will help to increase the quality score of your campaigns, which means your search ads will be shown to your target audience at the right time and maximize conversion rates.

Since you’re paying for every click, you need the right agency to ensure your ad spend produces the highest possible ROI. You need Google Ads specialists who know the platform like the backs of their hands, like the team at First Page U.S.A. We will work tirelessly to make sure you see absolutely astounding outcomes.

WHAT ARE THE DIFFERENT TYPES OF GOOGLE ADS?

There are quite a few different options when it comes to choosing Google Ad formats.

Search Ads: These kinds of are displayed at the top and bottom of the organic results of a SERP (search engine results page). This format of Google Ad is best to use if you’re looking to target an audience that is keen to buy now. A top Google Ads expert knows exactly how to write engaging copy and compelling offers to promote higher click-throughs.

Display Ads: This type of ad is displayed across the millions of Google Partner websites and mobile apps that are on the Google Display Network. Unlike Search Ads, these offer the ability to use images to grab the attention of consumers and drive a higher amount of traffic while also increasing the overall awareness of your brand.

Video Ads: As you may be aware, Google is the parent company of YouTube. As the most-used website in the world to watch video content, this offers advertisers a great opportunity to create their own video ads and build campaigns that are highly targeted and engaged. You can use the multiple subcategories of video ads to communicate in the most effective way to your segmented audience(s).

Google Shopping Ads: When you search for a particular product on Google, there’s a tab at the top marked ‘Shopping’. You can use this as a way to drive more customers to your online store by being featured within Google Shopping Ads and offering certain products at a discount. Once they’ve clicked through to your website, you can then entice them to add more than that single product to their shopping carts.

Retargeting Ads: When a potential customer visits your website, and/or has looked at a particular product without converting, Google’s Retargeting Ads come into play. These Google Ads follow the customer around the internet and act as a reminder of your brand and its products, increasing the potential of conversion.

HOW MUCH DO GOOGLE ADS COST?

As every single business is different – as are its goals – the ad budget necessary can change quite significantly from campaign to campaign. Just one of the factors that can go into determining how much Google Ads will cost is how competitive the actual keywords are that you wish to target. The more competitive, the higher the maximum bid that’s needed to be put forward.

A pay-per-click campaign should be developed with the lowest cost-per-click and highest ROI in mind. If you don’t have the knowledge or experience to ensure you’ll make the most of your Google Ads spend, it’s important to speak with an agency that will.

At First Page, our full range of Google Ads services ticks every single box necessary to make sure you’re maximizing your ROI potential. Whatever your budget, we’ll work with you to create a strategy that achieves the best possible results every time, and we pride ourselves on being fully transparent from start to finish. That means you’ll know precisely where your budget goes and the reasons why.

We’ll also utilize the auction time-bidding feature that Google Adwords offers – using contextual signals to take appropriate actions – to make sure your bid strategy is performing at its best. We know how important quality results are, so we will go above and beyond to achieve them for you.

Once live, we closely monitor your campaign’s progression and optimize accordingly to improve ROAS.

HOW DOES GOOGLE AD BIDDING WORK?

With so many advertising opportunities across Google’s network of search results pages, YouTube, websites and other ad platforms, there are multiple spaces in which businesses can communicate their messaging.

Businesses access Google Ads by making bids for these spaces via an online auction. This can be done either manually through cost-per-click (CPC) bidding or via automatic bidding, and for ads with a lower quality score costing a higher rate than their counterparts.

Before getting your business involved in Google Ads, though, you must set particular goals you wish to achieve through the campaign. This might be increasing your brand awareness, driving traffic to your site with a great click-through rate, boosting engagement with your brand or simply bringing in new customers to maximize conversions. Paid search and display ads can be reasonably expensive if conducted incorrectly, and as a result, can be a huge waste of time and money if you don’t engage with the best Google Ads agency.

You can be confident that you’ve made the right choice when you choose First Page U.S.A for your Google Ad needs. You’ll have your own dedicated Google Ads specialist who will work closely with you to determine the best maximum bid for the most appropriate keywords, ensuring a high-search impression share. You’ll see nothing but the highest possible ROI with the lowest spend.

HOW DO I MANAGE MY GOOGLE ADS CAMPAIGN?

Advertisers often assume this kind of advertising is a ‘set and forget’ situation, but it couldn’t be further from the truth! If you want to make sure your paid search ads are achieving the best results possible, it’s absolutely vital that you take steps to properly manage your advertising campaign.

This includes keeping a very close eye on all of the main metrics such as click-through rate, total clicks, impressions and your overall cost. Should any of these not be living up to your expectations, it’s worth reconsidering who you’re targeting, the type of messaging you’re using and even the time of day your ads are being served.

If you are seeing more people visiting your website without actually converting, then it’s time to pause the campaign and review your Google Analytics data. The high bounce rate could mean you need to review and update your landing page (design, CTAs, UX, etc.).

It’s also always a great idea to conduct A/B testing to gain valuable insights into what ad formats and messaging work with the audience you want to target – and what don’t.

You could, of course, skip the headaches, hassles and guesswork of doing it yourself and speak with the best-paid ad agency in the business; First Page U.S.A.

WHAT IS A LANDING PAGE?

When you’re running search ads on Google, the last thing you want to do is just point them to your website’s homepage. The keywords you use in the ad should be relevant to what your audience is actively looking to buy, and as such, your traffic will want to land on a page that offers exactly what they’re looking for.

This is what’s known as the landing page. It doesn’t necessarily need to be a specially-created and designed page that is made especially to maximize your conversions (though it often is). It may just be a page on your website that lists all of the products that were featured in the advertising.

What it does need, however, is to be fully optimized to contribute to the quality score of whichever ad groups are being used. This will lead to a lower bid price and deliver a much better ROI.

Small businesses, large corporations and everything in between will benefit greatly from spending time creating high-conversion landing pages on their website, as these provide the highest potential for converting traffic into customers.

Building these can be incredibly difficult if you’re not aware of the elements that make up a great landing page -which is where we come in.

First Page U.S.A. has worked with brands of all sizes to develop first-class landing pages that are designed to convert, and we can do the same for you.

HOW DO I START ADVERTISING ON GOOGLE?

If you’re thinking about running display, video or search ads on Google, you first need to understand what your business goals are. As an advertiser, there are several overarching goals that you might want to achieve, from brand awareness to traffic and sales conversions.

Once you’ve determined that, all good campaigns need the right keywords. Do some research on which keywords you wish to target to attract the traffic you want. You might want to conduct competitor analysis and find out what keywords they’re targeting, and base yours on that. This is as simple as doing a Google search for the products or services you want to promote and seeing what pops up within the search ads.

Now you’ve got the keywords you wish to use, it’s time to think about either building a separate page on your website you want the advertising to point to, or optimize an existing page of your website where the traffic will be directed to. This page must offer exactly what the ad was promising, or chances are they’ll bounce – and quickly.

With all of this in mind, it’s time to become a Google advertiser and set up your Google Adwords account. You can do this by navigating to ads.google.com. From there, click ‘Switch to Expert Mode’ which will give you access to more features where you can set up goals, select ad type and drill down your audience segmentation.

You can then enter parameters including your budget and maximum bids, and select either manual or automatic CPC bidding strategy. Choose ad groups and keywords that align with your audience best, and enter the URL you want the ads to point to.

Finally, make sure to set up conversion tracking and of course, monitor the campaign once it’s live to optimize it as it’s running.

If that all sounds a little (or a lot) complicated and time-consuming, why not get in touch with the hottest Google Ads agency in the business? At First Page, we’ll take care of everything from start to finish, and remain fully transparent so you know precisely where your money is going.

WHY ARE GOOGLE ADS IMPORTANT FOR MY BUSINESS?

Whichever type of Google advertising you go with, be it in-app, display ads, video or search ads, you’re going to see a positive outcome as long as the campaign is set up and executed the right way.

The opportunities that the digital world provides are impossible to pass up, especially with the precise targeting potential a Google ads campaign has. Digital marketing enables audience segmentation in a way that traditional ads simply can’t, which is why businesses in America have shifted a lot of their advertising online. However, this makes it a much greater challenge for one business to stand out from another.

Through professional search ads, we can drive your audience right to your website and (hopefully) lead them to make a purchase.

See what our clients are saying

Michelle has applied her analytical abilities in managing our Google ad-words account to great benefit. Her insights and research have been invaluable in shaping our advertising strategy. We offer this endorsement of her skills without reservation.

BOB GREEN

Our Digital Marketing Specialist, Heather, has proved to be very professional in setting up and running my ads on Facebook and Google. I received a lot of input even before signing an agreement. I am happy to be working with the team at First Page!

ANDREW WONG

First Page is a transparent and results-oriented SEO agency. They've helped us move up the Google search ladder over the last few months very effectively. Great company and highly recommended!

AARON LEE

I received a lot of help from First Page - especially with Facebook ads. Lars helped me to focus on the right things and not put everything in the same basket. Thank you Lars for your availability and professionalism.

GENEVIEVE ROULEAU

It has been a pleasure working with First Page. They are professional and truly passionate about what they do. We have been very happy with the service they provide.

BEVERLY LAW

My firm engaged First Page for Google Adwords and SEO and we're over the moon with the results! We've seen a substantial increase in inbound leads and as a result we've hired two more team members to handle the demand. Very happy to recommend First Page to other businesses.

SUSAN WU