How to Use Facebook Ads to Boost Your Affiliate Sales

Affiliate marketing is hugely powerful for content creators and digital marketers looking to establish a lucrative revenue stream. So, how does it work? Working as a middleman between a business and the customer, you earn a commission by successfully selling someone else’s product.

Although there are numerous ways to generate leads and sales as an affiliate marketer, one of the most effective techniques relies on Facebook Ads. By launching an online advertising campaign aimed at the ideal target market, you can convince consumers to purchase via your own link.

Ready to get started? Here, we delve into how budding affiliate marketers can skyrocket their lead generation using a Facebook ad campaign. With various types of Facebook Ads making it easy to reach the perfect customers, this quick guide will help you launch a productive campaign that accomplishes your goals.

How to Start Affiliate Marketing on Facebook

Before achieving your affiliate marketing campaign objectives on Facebook, you must establish a research-driven strategy. This brief Facebook ads guide for affiliate marketing shows you the basics of setting up an ad campaign that generates leads and conversions.

Create a Facebook Page

Image source: dolphfyn /

If you don’t already have one, you will need to create a Facebook Business Manager account connected to your Facebook Business Page. After adding your Facebook Ads account, you’re ready to craft your affiliate marketing advertising campaign.

Choose Your Campaign Goals

Determine Your Goals

Facebook offers an enormous variety of ways to reach your audience. However, the two most crucial ad campaign objectives for affiliate marketing are ‘Conversions’ and ‘Traffic’. These goals ensure Facebook advertising drives people to complete a specific action, such as visiting your website or subscribing to your e-newsletter.

Build an Ad Set

facebook ads
Image source: PixieMe /

You must identify your target audience, ad placement, and ad budget in Facebook Ads Manager. Select your ideal customers’ age, location, and gender depending on the product you’re promoting to avoid wasting money on irrelevant consumers,

Refining where your ads appear on Facebook, such as in the News Feed or Facebook Messenger, can also help simplify the process. This personalized experience helps target users based on their behaviors and interests, which optimizes how you earn a commission.

Design Your Content

Create the Perfect Ad

Finally, it’s time to upload the text and visuals for your advertising campaign. Alongside the perfect ad format for your goals, such as image ads, carousel ads or instant experience ads, this content should capture audience attention and drive them to take action.

By understanding your target market, you can tailor each aspect of the ad to achieve your campaign objectives. From the headline and the description to the CTA and the images, the combination of this content should resonate with your audience’s needs.

Tips for Affiliate Marketing with Facebook Ads

Facebook ads
Image source: Piotr Swat /

Now you’ve discovered the basics of establishing a Facebook advertising campaign for affiliate marketing, several strategies can help maximize your success. Here, we highlight a few tips to enhance your lead ads and build your audience.

Complete Your Facebook Page

Each Facebook ad served to users is connected to your business page. As people can easily click through to your account, you must optimize this page to establish trust with your audience. This credibility increases your chances of securing a sale.

Rather than leaving your profile and banner image blank, add a high-quality image relevant to the affiliate products you promote. Meanwhile, complete the About page with detailed information so potential customers can explore the rest of your services.

If you use other channels like Instagram and YouTube to achieve your marketing goals, add links to this content as social proof. By showcasing that you’re an expert affiliate marketer with a reliable track record, this will encourage your leads to click through a particular ad.

Use Landing Pages

Facebook doesn’t like it when digital marketers directly promote affiliate links through their ads. Instead, send your target audience to a separate landing page. Not only does this approach keep you out of trouble, but it’s also a more effective sales approach.

This additional sales page enables you to promote the product’s outstanding features further. Plus, you can use this opportunity to grow your audience network as an affiliate marketer by inviting traffic to sign up for your newsletter or join a Facebook group.

Some affiliate marketers boost success by closely reflecting the affiliate merchant’s sales page with a customized landing page using similar text, images, and buttons. Meanwhile, you can add testimonials and reviews to convince users to complete their purchase.

Review the Brand’s Data

The most successful affiliate marketers establish their own independent audiences, so when they promote a new product, their email subscribers or Facebook group members are primed to purchase.

However, beginners can ensure that each Facebook ad is effective by reviewing the merchant’s data. As affiliate marketers and brands are effectively a partnership, many companies publish insightful information on the product to help their salespeople target their ads.

Brands often publish data on age, gender, high-converting countries, and devices that make it easier to achieve your campaign objective. Like Google Ads, you can also target relevant interests in Facebook’s detailed targeting section to increase your strategy’s precision.

Add the Facebook Pixel

The Facebook Pixel is designed to help you produce a campaign objective based on data points collected from real people who visit your landing pages. Using this information to target an exact audience, you can increase your conversion rate and maximize your return on investment.

With the Facebook Pixel’s code installed on your landing pages, you can easily create custom audiences, lookalike audiences, and retargeting campaigns. This allows you to engage users already familiar with your product, or those with similar demographics and behaviors to previous buyers.

Don’t just create a cold campaign that reaches a new audience unfamiliar with your operation. Instead, serve your Facebook ad to an existing audience network that trusts your opinion and increases your ability to generate revenue.

Chat with the Experts

Facebook ad campaigns have proven incredibly lucrative for countless affiliate marketers. By creating a campaign using multiple ad sets and attention-grabbing ad formats, including messenger ads, dynamic ads, and stories ads, earning record sales commissions is within your grasp.

If your brand is looking to launch a highly effective affiliate marketing campaign, the experts at First Page can help you design and implement an effective approach. With an independent global sales team advertising your product’s benefits, surpassing your targets is made easy.

Excited to learn more? Get in touch with our friendly team to receive the latest advice on Facebook advertising and measurement services. This way, you can catapult your performance with Facebook Ads Manager and outgrow the competition.