How to Engage Your Audience on Your Blog and Beyond: The Do’s and Don’ts
Launching a blog for your website is one of the best ways to attract customers and grow your reputation. According to SEMRush, businesses that blog regularly benefit from 67% more monthly leads than those that don’t.
However, you can’t simply share a few blog articles and expect to make a big difference to your bottom line. You must develop a dynamic content marketing strategy that resonates with your target audience’s needs.
To help you publish content that rises above the competition and increases loyalty from your ideal target customers, we’ve put together a list of do’s and don’ts that skyrocket search traffic and deliver more leads.
Do’s of Content Marketing Tactics
Ready to create compelling content? Check out these invaluable blogging tips to engage your existing customers and boost organic traffic.
Craft Catching Headlines
Headlines make a big difference to your clicks. While you don’t want to venture into clickbait territory, coming up with a catchy title that immediately captures people’s attention ensures they check out your blog post.
So, what goes into producing an attenti0n-grabbing headline? Using numbers and statistics alongside emotive and relevant search terms gets your target market excited about what you have to say.
You might also pose a captivating question to your audience. Based on SEO keyword research and consumer pain points, this approach can deliver fantastic clicks because people often Google these queries.
Conduct Keyword Research
Keyword research is essential to producing a content marketing strategy for your blog. Rather than just guessing about what audience’s interests, using SEO tools and Google Analytics to better understand your customers helps you write relevant content.
However, every business must consider its individual needs to undertake the keyword research process properly. To begin, think about what topics are most important to your business. Then, search for specific keywords that apply to these ideas and concepts.
By building blog topics around a powerful combination of short- and long-tail keywords, you can produce a series of highly optimized articles that drive engagement. Use a popular keyword research tool to analyze keywords suited to your needs.
Build a Backlink Profile
If you want to maximize your blog’s search traffic, launching a link building campaign will help you achieve your goals. As you secure links to your website from other leading voices in the space, their website traffic can become potential customers.
Building links is time-consuming, as you need to create content that provides other websites and their readers with valuable information. Yet the benefits can be massive if you become one of the best-known thought-leaders in your sector.
As search engines like Google perceive links leading to your website as a validation for its quality, establishing fruitful relationships with like-minded businesses ensures you grow alongside stellar organic traffic.
Get Active on Social Media
You can’t reach the biggest audience without sharing your content on social media platforms like Facebook, Instagram, LinkedIn, and Twitter. Adding social media marketing to your content strategy is a great way to get results from creating content.
For example, sharing a blog post about the latest industry trends with your Facebook users convinces them to check out your website. Ideally, some of these followers will also share your work with their own networks.
By producing distinct content marketing strategies for each relevant social media platform, you drive more users to your blog while growing your following. Together, this helps take your digital marketing efforts to the next level for your entire business.
Don’ts of Content Marketing Tactics
Now that we’ve covered some of the best ways to improve your blog’s performance, we have to consider the methods to avoid. Sidestep these practices to enhance your results.
Avoid Keyword List Spam
Businesses are always searching for an edge with their SEO strategy. However, manipulating Google search rankings with keyword spam is a quick way to get your website de-indexed from the search engine entirely.
Your business is effectively invisible if you don’t appear in search results when someone Googles your name. Therefore, you must always follow the rules when executing a keyword strategy.
By using keyword research tools to find the ideal terms for your target audience, you can produce content marketing that drives engagement and sales. A dedicated approach to keyword research makes your blog a thriving lead generator.
Never Plagiarize Content
Excellent blog content takes considerable time and energy to produce. Yet plagiarizing someone else’s content is not the answer. Not only is this practice highly unethical, but it’s also potentially illegal in the United States.
Google has become incredible at detecting duplicate content. If your business steals another website’s content, it faces a penalty that sees it crash down the search rankings, making it almost impossible to reach your target customer.
Instead, focus your content marketing on original blogs. By developing precise buyer personas for your ideal customers, you can base content around relevant keywords and topics that capture their attention.
Ignore Your Target Audience
Whether you’re a multinational corporation or a small business owner, getting to know your audience is critical to producing a top-notch blog. Supported by a detailed understanding of their needs and pain points, you can create a closely related editorial calendar.
Rather than solely producing content around whatever idea comes to mind, you can benefit from a targeted content strategy. However, you’ll need to research your audience to discover what they want most.
Content marketers love to use Google Trends to discover what relevant customers are searching on the web. Meanwhile, dive into Google’s Keyword Planner to generate keyword ideas that guide decisions about your blog topics.
Share Posts Inconsistently
Becoming a leading voice in your industry becomes incredibly difficult if you aren’t posting first-class content regularly. While a few content marketing examples might increase your visibility on the search engine, you won’t maximize your SEO potential.
By building a relationship with your audience where they come to expect high-quality content daily or weekly, you ensure they’re constantly checking in on what you have to say. This increased loyalty and traffic can translate to superior performance in Google’s results.
Through blog posts that reflect search intent and aid the buyer’s journey, your business can benefit enormously from content creation that positions your organization as a leading voice in its space.
Optimize Your Content Marketing Strategy
Producing a high-quality blog for your website can quickly increase your company’s reputation and bottom line. With a tailored content marketing strategy designed to engage your specific audience, you can vastly improve how you generate organic website traffic.
Ready to learn more? The expert content marketing team at First Page has a wealth of experience delivering research-driven campaigns for clients of every size. Get in touch with our friendly specialists to learn how we can help your business succeed.