TikTok Marketing Guide 2022

TikTok has quickly become one of the world’s most popular social media platforms. Having amassed an incredible two billion users from every corner of the globe, it’s no surprise that digital marketers find it highly effective at reaching a brand’s specific target audience.

While the platform has similarities to the likes of Facebook, Instagram, and Snapchat, its unique features have a distinct learning curve that needs to be overcome if you want to achieve your goals.

To help you get up to speed with the platform, we’ve put together this brief guide that outlines TikTok’s fundamental features and how you can leverage them to boost brand awareness and engagement.

What is TikTok?

What is TikTok?

Founded in 2016 for Chinese consumers as Douyin, the platform was relaunched for the international market as TikTok soon after. Based around short videos, users combine clips – lasting from 15 seconds to 10 minutes – with a song of their choice.

These videos are shared on the ‘For You’ page – an AI-driven feed that shows content to users based on their previous activity. While users on Facebook and Instagram mostly see content created by people or pages they follow, TikTok’s novel approach keeps the main feed feeling fresh.

However, the ‘Following’ tab also allows users to keep track of their favorite users on the platform. From lip-syncing videos to delicious recipes and comedy sketches, TikTok’s dynamic format helps maximize user engagement.

What is the TikTok Audience Market? 

What is the TikTok Audience Market? 

TikTok has proved an incredibly lucrative platform for businesses trying to attract Zoomers and Millennials. Although this target market has proved challenging to engage for even the most successful brands, TikTok makes reaching this demographic surprisingly simple.

Studies conducted throughout 2021 found that 25% of TikTok’s US-based audience is aged between 10 and 19. Meanwhile, 22.4% and 21.7% are aged 20 to 29 and 30 to 39, respectively. 

While other social media platforms have struggled to retain attention from their younger users, TikTok appears to be going from strength to strength. With a carefully considered TikTok advertising strategy, your business can stand out on the platform.

How Does Advertising on TikTok Work? 

Considering the staggering reach of TikTok, planning and executing a social media marketing campaign is a wise decision. Yet, with several ways to attract and convert your audience, you must understand how it all works before getting started. With TikTok earning $4 billion in advertising revenue in 2021, brands have undoubtedly found the results compelling.

Types of TikTok Ads

Types of TikTok Ads

Brands have six main ad formats when advertising on TikTok. In-Feed Ads are the most common, with brands sharing skippable ads that last for up to 60 seconds on the For You tab. Alternatively, Spark Ads allows businesses to promote their existing content to more users.

Businesses deemed large enough can also access ‘Managed Ads’ where you work alongside a TikTok advertising representative. You’ll be able to share TopView Ads, Branded Hashtag Challenges, and Branded Effects, which all level up your engagement.

With TikTok offering comprehensive targeting features, including age, gender, location, interests, and behaviors, getting your message viewed by the right people is straightforward. Alongside stellar organic content, your brand can benefit massively from an active TikTok profile.

How to Grow Your Reach on TikTok

TikTok isn’t the obscure platform it once was. Now almost every brand uses it to engage its audience and expand its reach. However, a clear understanding of TikTok marketing methods ensures your business can skyrocket its brand awareness and convert more customers. Consider these strategies to smash your objectives.

Explore TikTok Influencer Marketing

Explore TikTok Influencer Marketing

TikTok influencer marketing is hugely effective. Rather than focusing your attention on your own profile, you can partner with trusted voices in your niche and have them promote your products and services.

So, what’s the best way to achieve your goals? There’s no point just choosing the influencer with the greatest reach you can afford. You need to work with someone who has already established a following with a similar target audience.

This way, their endorsements carry serious weight, leading to website conversions and followers on your profile. With research-driven TikTok influencer marketing, you can expect to generate massive returns.

Use TikTok Hashtags 

Use TikTok Hashtags 

Like Instagram and Facebook, TikTok also allows you to add hashtags to your posts, increasing your visibility with people searching for that content. However, you can’t just include the highest traffic keywords and achieve instant success.

The best approach for small- and medium-sized businesses is to identify a combination of high, medium, and low-traffic TikTok hashtags that capture mass attention while appealing to your specific customer base.

Branded TikTok hashtags are another great way to level up your discoverability. Backed by a fun concept that invites users to complete a particular action, you can showcase your brand’s personality and increase engagement.

Share TikTok User-Generated Content 

Share TikTok User-Generated Content 

User-generated content is all about increasing word-of-mouth and social proof. But why is it so powerful? When we notice others voluntarily interacting with their favorite brands, we instantly consider that business more trustworthy and exciting.

As TikTok user-generated content has incredible potential to go viral, encouraging your most loyal fans to get involved with a new contest or hashtag challenge could send scores of new customers to your profile.

Best of all, this content costs your team nothing to produce except for time and energy. With a compelling idea for TikTok user-generated content that convinces your audience to promote your business, it’s possible to grow incredibly quickly.

Grow Your Reach on TikTok

As the latest must-have social media platform on the block, TikTok has already delivered extraordinary growth for countless businesses around the globe. If you’re looking to get involved, a personalized strategy is the best way to conquer the platform.

With the social media marketing experts at First Page developing hugely profitable TikTok campaigns since it first landed on the scene, we have what it takes to help your business achieve its goals.

Get in touch with our TikTok specialists to benefit from a data-driven strategy that attracts your target market and showcases your personality. Having executed hundreds of successful campaigns, we’ll outperform the competition in record time.