TikTok Stirs The Pot With A New Search Widget Challenging Google

From mainly being a digital stage for viral dance routines, TikTok has well and truly found its groove in the heart of everyday life.

But how did TikTok become such a phenomenon? Why is it shaping our culture and habits, and more importantly, what does its influence mean for us today?

Right off the bat, let’s rewind a bit. Remember 2020, the year when COVID-19 erupted, and we were bored at home? TikTok took that opportunity and sprinted towards stardom. The app became the most downloaded app of 2020, and it didn’t just change how we consume media online, it also influenced our music tastes, creativity,  humor, and even search behavior. 

TikTok capitalized on this change in search behavior by introducing a new search widget. Does this mean the end is near for search engines like Google? We’re about to find out. 

Why TikTok is Such a Success


So, how did TikTok manage to become the cool new kid on the social media block?

The Allure of Brevity

First and foremost, let’s talk about the most obvious yet compelling feature of TikTok – the brevity of its content. You’ve heard of “less is more”, right? Well, TikTok is the living, breathing, digital embodiment of that phrase. It thrives on short, punchy video content that’s anywhere between three and sixty seconds long.

In this fast-paced world, our attention spans are shrinking faster than ice cream on a hot summer day. With such short video clips, TikTok caters perfectly to our snack-sized content cravings. It’s like the digital equivalent of hot chips; once you start, you just can’t stop!

Creative Capabilities

Now onto the juicy bit – TikTok’s creative features. Want to remix your favorite song into a cooking tutorial or stitch together clips to create a funny skit? TikTok has got you covered. 

This platform provides an array of editing tools that make creating fun and unique content as easy as pie. Combine this with a vast music library that’s available at your fingertips, and voila! You’re ready to release your next viral hit.

Keeping Up With Trends

Another thing TikTok has mastered is capitalizing on trends. From a dance challenge to old and new hits, viral comedy skits, and creative uses of in-app filters or memes, there’s always something trending on TikTok. By jumping on these trends, users can increase their chances of being seen and maybe even hitting the holy grail of social media – going viral.

TikTok’s Search Widget is Born

TikTok Widget

In its mission to be more than just a social media platform, TikTok is stepping into the world of search engines. Taking a leaf from Google’s book, TikTok’s search bar widget offers a speedy shortcut to the app’s offerings.

Just think about it – you get all the fun of TikTok combined with the usefulness of Google. Sounds like a win-win situation, right? This widget is like a shiny new toy for us TikTokers that allows us to explore TikTok’s world in a whole new way.

The Widget in Action

So, how does this widget work?

Adding this widget to your home screen is easier than assembling an IKEA flat-pack.

  1. Make sure you first have the TikTok app already installed
  2. Give a long press on your home screen, just until those app icons start to shake
  3. Click the ‘+’ icon on the left-hand corner of your screen
  4. Type ‘TikTok’ into the Search Widgets bar and stroll through the options until you hit the jackpot: the Search widget
  5. Tap the ‘Add Widget’ button at the bottom and drag the widget to your ideal spot on the screen
  6. Wrap it up by clicking ‘Done’ in the top right corner. Voila! You’ve got the power of TikTok search ready to be unleashed.

With the new TikTok widget conveniently nestled on our home screen, we can easily tap into TikTok’s search functions. From hunting down specific videos and sounds to exploring trending hashtags, everything is right at our fingertips. 

But the widget isn’t just about searching – it also allows us to post new videos, check our inbox, and stay updated with the accounts we follow. And the best part? You can save time, without having to load the entire app.

Keep in mind that your iPhone or iPad needs to be running on iOS16 and iPadOS 16 for the widget to be available. And for Android users…you’re going to need to wait a little while longer. Sorry – we don’t make the rules!

Why The Switch-Up?

Everything happens for a reason, and in TikTok’s case, there are a few!

This widget isn’t just a fancy new feature; it’s a statement. It’s TikTok’s way of saying that it’s ready to compete with the big dogs like Google in the search engine race. And considering how younger users are more likely to turn to platforms like TikTok for their information, Google might want to watch its throne. 

TikTok’s influence has already expanded beyond pure entertainment, with a good chunk of users citing it as a major news source. The search widget feature will only make this even more prevalent.

Senior Vice President of Google, Prabhakar Raghavan, has noticed this trend too, saying that new internet users are gravitating toward more interactive ways of discovering content. It’s not just about typing in keywords on Google anymore. 

Gen Z especially is leaning on TikTok these days to find all sorts of stuff – we’re talking mouth-watering recipes, must-visit travel spots, and even killer workouts. 

Earlier this year, TikTok even whipped up a flashy ad campaign in the UK, with the slogan, “Search it with TikTok.” So, the platform’s new search widget should come as no surprise. 


But it’s not all rainbows and sunshine. With this new tool, TikTok also has to shoulder the responsibility of ensuring its search results are accurate and reliable. As the platform’s potential for spreading misinformation rises, it becomes all the more crucial to address this issue. But we’re hopeful that TikTok will rise to the challenge and continue to be a platform that we can trust.

Is Google’s Reign Coming to an End?


Now for that million-dollar question – Is TikTok gearing up to dethrone Google? Now, don’t get us wrong, TikTok’s shiny new search widget sure packs a punch, but it’s got a long way to go before it can completely replace the world’s most popular search engine.

That said, this new feature does signal a big flashing warning sign for Google. With younger generations opting for more interactive and engaging platforms for their search needs, maybe it’s time for Google to shake things up a bit.

A plain old list of search results might no longer cut it in this new world of dynamic, engaging content. So while TikTok might not be replacing Google anytime soon, it’s definitely sending out a wake-up call. And we’re totally here for the drama! 

Welcoming TikTok’s Search Engine Revolution With First Page

With TikTok stepping up its game and now becoming a serious player in the search engine arena, there’s no better time to jump on this dynamic platform!

Here at First Page, we’re all about helping you make the most of these exciting developments. Our top-notch TikTok ad services are designed to get your brand the stellar exposure it deserves. Remember, as more people turn to TikTok for their search needs, that means your ads get a front-row seat to this awesome show. 

TikTok is no longer just a social media app – it’s a full-blown stage for your brand to shine. So, what are you waiting for? Contact us today!

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